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MCI Degree program in Tourism Business Studies
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preface overview background & profession program curriculum internship going global prerequisites admissions schedule faculty tuition fees degree partners of MCI tourism research further information MCI videoclip MCI rankings language courses for MCI-students MCI alumni & friends information & contact |
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UNIQUE DEGREE PROGRAM IN INNSBRUCK ‘Tourism Business Studies’ is the title of the 6-semester Bachelor’s program at MCI Management Center Innsbruck. The special focus of this academic program lies in a distinct orientation to entrepreneurial approaches in tourism and leisure. The program is based upon a comprehensive business administration curriculum which then specializes in the areas of marketing, finance, entrepreneurial studies and leadership (corporate governance). The practiceorientation, a feature of Austrian ‘Universities of Applied Sciences’ being highly appreciated by the business world, is achieved by a high number of business experts at the faculty as well as the particularly strong project-orientation of the study program. The great demand shown by Austrian and international students strengthens our conviction that the study program opens new perspectives, promotes careers and makes a significant contribution to further qualify people in the tourism and leisure sector. |
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| background & profession
Nowadays tourism providers in the alpine regions are not only confronted with dramatic changes on the information and communication technology sector, but also with increasingly critical, highly demanding and multi-optional customers who show new buying and bookings behaviours. In addition to the changing business environment company sizes in the tourism and service sector also change and outsourcing processes result in new types of enterprises, the formation of business networks and virtual organizations. The growing market power of tour operators and the growing dominance of e-business solutions in tourism and leisure require distinctive strategic business approaches. These and other developments have brought about a fast-growing need for high levels of proficiency in the entire tourism and leisure industry. The vocational field for graduates ranges from entrepreneurial challenges in key branches of the tourism and re creational industries, including hotels and gastronomy, event management, lift operation and conference centres, sports and recreational facilities or working for tour operators and tourism associations. Because of their excellent education in business and entrepreneurship, graduates of this unique program can also follow professions which only seem to be indirectly connected to tourism and leisure. The list includes, for example, the financial services sector, advertising and marketing agencies or tax and management consulting as well as other types of consulting. |
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| program
The Tourism Business Studies Bachelor’s program comprises 6 semesters and a total of 124 credit units of required courses, which equals a total of 1,736 hours of instruction. Attendance is mandatory in all courses. In the 3rd year (semesters 5 and 6) the students are required to do a practical internship and they have the option to study a semester abroad. Additionally, two Bachelor’s theses have to be handed in within that period. The language of instruction is generally German; courses and exams can, however, be held in other languages. The goal of the study program is the development of entrepreneurs and managers for the local and international tourism and leisure industries. The cornerstones of the program are a sound education in business administration, the development of entrepreneurial approaches as well as the development of a high aware ness regarding customer and service orientation. A further important feature of the program is the extensive number of courses in the area of applied information management (Fundamentals of Applied Information Systems, E-Business in Tourism etc.). In addition to teaching a high level of social and personal skills, the development of strong active language competence in English and another foreign language are essential parts of the program. The curriculum consists of topic blocks that are related in content, with the goal of achieving a top-notch business studies qualification, as well as excellent active language skills in two foreign languages and the development of sound entrepreneurial approaches in tourism and leisure:
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| internship
The internship takes place in the 5th semester. Students complete a 15-week, professional internship at a do mestic or international company or organisation in the tourism and leisure sector. Internships can be organized together with the support of MCI. Students are mentored in co-operation with the companies. |
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going global
Because management in tourism and leisure requires a global approach, it is essential that the study program be internationally oriented. In addition to a variety of courses with international and intercultural foci, an optional study abroad semester at partner universities is included in the 6th semester. Because the semester abroad is offered as an option, students do not have a claim to a place abroad. |
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| prerequisites
THE PROGRAM ACCEPTS
In addition to meeting the prerequisites, individuals who do have the relevant professional qualification but not a university entrance qualification must also take eligibility examinations in English, Mathematics and German. The level of these exams is similar to that of the university entrance exam for social and business science study programs. Applications for admission to the Bachelor’s program Tourism Business Studies must be submitted on time in the form of a standardized application form with the required documents enclosed. There are 70 study places available each year. |
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| admissions
If the number of applicants exceeds the number of places, admission is granted based upon the following criteria:
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| schedule
A special characteristic of the 6-semester Bachelor’s program is the semester schedule. The winter semester takes place from September to December, the summer semester from mid-March to mid-July. This enables students to take advantage of opportunities during their semester breaks to acquire professional experi ence as well as to work in professionally relevant jobs in tourism and leisure. A semester generally consists of 14-week-courses and an examination period. The program starts in the winter semester. |
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| faculty
The faculty of the degree program ‘Tourism Business Studies’ includes full-time professors of Management Center Innsbruck and managers and recognized experts from business and science. As a result, the syn ergetic combining of the newest developments in science and practical experience is guaranteed. Excellence in teaching and comprehensive assistance ensure a program which is related to practice and enables students to complete their studies within the foreseen program length. Science and practical experience are no opposites. Education related to practice provides opportunity and challenge for a new form of teaching and learning. |
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| tuition fees
Students are required to pay a tuition fee of currently EUR 363 per semester plus membership fee to the Austrian Student Union. To prevent admitted students from failing to begin or dropping their studies, a deposit of currently EUR 363 must be paid at the beginning of the program. The deposit will then be used to pay the fee for the second semester. Students also have to pay for the required course materials distributed by the Management Center Innsbruck. |
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| degree
Graduates of the program are conferred the academic degree Bachelor of Arts in Business, in short B.A. (attested by a leaving certificate, Bachelor’s diploma, diploma supplement, etc.). Besides embarking on their professional career graduates also have the option of continuing their studies by a relevant Master’s program at universities in Austria or abroad. MCI offers a number of internationally oriented Master’s programs. The program Entrepreneurship & Tourism is directed especially at graduates of the Bachelor’s program Tourism Business Studies. Graduates of a Master’s program can be admitted to corresponding doctoral studies at universities. Verordnung zum Doktoratsstudium für die wirtschaftlichen und touristischen Studiengänge (*.pdf) |
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| partners of MCI tourism
The high praxis-relevance is one of the pillars of the Bachelor program "Tourism and Leisure Business" Tourismus- und Freizeitwirtschaft". The intense network to numerous highly renowned tourism companies ensures the practice-orientation of the education program. |
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| research
In its R&D activities, the Bachelor program "Tourism and Leisure Business" is primarily focusing on the Alpine tourism and leisure industry. Synergies with the economy, the branches of the tourism and recreational industries, the lecturers and the students benefit attractive F&E projects and publications. |
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information & contact
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