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Internationally oriented Master program with a focus on Entrepreneurship and Tourism
Learn more about our degree programs in personal conversations with our program coordinators. Please prearrange appointments at E-Mail: andrea.waldauf@mci.edu, tanja.knezevic@mci.edu |
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| preface
UNIQUE DEGREE PROGRAM IN INNSBRUCK "Entrepreneurship & Tourism" is the title of the 4-semester master’s program at MCI Management Center Innsbruck. The program’s innovative focus lies in the combination of a professional approach to entrepreneurship with the market needs of the tourism and leisure industries. Schumpeter’s at tempt to describe the entrepreneur as being the ‘creative destroyer’ (Schumpeter, 1942) could be looked at as being a prerequisite for innovation and advances in business. Therefore, the concept of ‘entre - preneurship’ comprises both the initiation and implementation of entrepreneurial projects as well as ad vancing and developing well established business sectors. Graduates of the master ’s program ‘Entrepreneurship & Tourism’ will therefore take on a variety of dif ferent roles to (fur ther) develop the tourism service sector, either under taking the commitments of self employment or advancing and enhancing their business careers through acting as intrapreneurs. The program has been designed around four areas of concentration: ‘Entrepreneurship & Leadership Skills’, ‘Family Business Management’, ‘Destination & Innovation’ and ‘International Tourism & Markets’. This guarantees a comprehensive but focused orientation as regards program content and ensures an emphasis on challenges entrepreneurs have to face in today’s rapidly changing marketplaces. |
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The program’s four areas of concentration mirror a unique study focus in the German-speaking world. Entrepreneurship & Leadership Skills Selected content blocks: Entrepreneurship, Financial Repor ting, Company Foundation, Company and Competition Law, Leadership & Self-management, Cross-cultural Management, Business English; Family Business Management Selected content blocks: Family Business Management (management of succession- and transitional periods), Family Business Governance (challenges and mechanisms), Family Business & Branding; Destination & Innovation Selected topic blocks: Destination Management & Development, Product Development, Spor ts Tour ism, Ser vice Design, Architecture & Tourism; International Tourism & Markets Selected content blocks: International Markets, Applied So cio logy & Psychology for Tourism, International Tourism Marketing, Sustainability & Tourism;
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The master’s program ‘Entrepreneurship & Tourism’ enables participants to develop and focus on applying skills and theories that allow them to recognise and use market opportunities in- and outside organisations. Thus they are provided with the necessary base to be innovative and reach sustainable success. Primary curriculum goals include:
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The master’s program ‘Entrepreneurship & Tourism’ comprises 4 semesters with 15 seminar weeks each including a total of 72 credit units of required courses, which equals a total of 1,080 units of instruction. Attendance is mandatory in all courses. The first two semesters include simulation- and business games as well as up-to-date research projects in the area of entrepreneurship and tourism. The third semester is designed around an international study focus which is achieved through the cooperation with selected partner universities. In semester four, the final semester, students will have to write a master’s thesis that is academically sound and has a strong industry focus. Languages of instruction are German as well as English. The curriculum consists of modules clustering seminar blocks that are related in content.
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The master’s program has been designed to equip students with the necessary skills and the business knowledge to think like entrepreneurial leaders and to build a career in tourism and tourism related business sectors with a distinct focus on the key industries and particularities of alpine tourism. The key industries are:
Within these key industries and the related service sectors the following vocational fields are of interest for graduates:
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An important aspect of the master’s program in ‘Entrepreneurship & Tourism’ is supporting participants in developing a global business approach. In addition to a variety of courses with international and intercultural emphases, the 3rd semester is designed to have an international focus which is achieved through the cooperation with selected partner universities of MCI. International Partner Universities (Excerpt) Bangkok University - Bangkok/Thailand |
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The faculty of the master’s program includes full-time professors of MCI Management Center Innsbruck as well as managers and recognised international exper ts from business and science. As a result, the synergetic combining of the newest developments in science and practical experience is guaranteed. Excellence in teaching and comprehensive assistance ensure a program that is directed at practical application and enables students to complete their studies within the foreseen program length. Theoretical knowledge and practical application are no opposites. |
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Special features of the 4-semester master’s program are the overall semester itinerary as well as the semester schedules and class timetables. The winter semester takes place from mid September to the end of December, the summer semester from mid March to the end of June. A semester generally consists of 15-week-courses and an examination period. Seminars and lectures take place Wednesday af ternoon to Friday evening and will comprise 8 teaching units per day. Additionally, in each semester, there are two to three ‘module blocks’ lasting 4 full days. This teaching schedule allows students to continue with their professional activities during their studies or gain practical experience in the field.
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To be admitted to the master’s program applicants require a cognate Bachelor’s Degree Diploma. This would especially refer to Bachelor’s Degrees in business sciences with a focus on the tourism- and leisure industries. Graduates with a degree in economics require a minimum of 45 ECTS credits in the area of economics and, ideally, they would have a minimum of a one-year work experience in the area of tourism and leisure. |
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Applications for the master’s program in ‘Entrepreneurship & Tourism’ include the official application form and necessary enclosures required and have to be submitted on time (until beginning of July). In total, MCI admits 60 students per year to the master’s program ‘Entrepreneurship & Tourism’. If the number of applicants exceeds the number of study places available, admission is granted based upon the following criteria: A. Curriculum Vitae 30% B. Entrance Exam 30% A highly cognate/relevant Bachelor's Degree Diploma (Business studies with a major in tourism, tourism management etc.) will be recognized and can substitute the written entrance exam. Otherwise we recommend the following publications to prepare for the test: „Schriftenreihe Tourismus- & Freizeitwirtschaft – Band 1, 2 und 3“ as these publications give a good insight into 'Entrepreneurship and Tourism' topics. The books are available at www.studia.at and can also be purchased at the MCI Tourism Institute (Weiherburggasee 8, A-6020 Innsbruck). C. Personal Interview 40% |
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Students are required to pay a tuition fee of currently EUR 363 plus membership fee to the Austrian Student Union per semester. To prevent admitted students from failing to begin or dropping their studies, a deposit of currently EUR 363 must be paid at the beginning of the program. The deposit will then be used to pay the fee for the second semester. Students also have to pay for the required course materials distributed by the Management Center Innsbruck. |
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Graduates will receive a Master’s Degree (Master of Arts, MA) upon the completion of their studies. With this degree graduates could enrol directly in a cognate research study program (PhD) at a university. |
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| information & contact |
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