The challenges of the Digital Age.
Markus Spillmann, Chefredaktor der Neuen Zürcher Zeitung
On 10 May 2012, in the framework of the MCI Alumni & Friends lecture series, Management Center Innsbruck took pleasure in welcoming the editor-in-chief of the Swiss quality newspaper “Neue Zürcher Zeitung”.
The media expert focussed on the central challenge of the age of digital information, namely implementing structural change without sacrificing quality standards. A publishing house like the “Neue Zürcher Zeitung”, with its impressive history and long tradition in the print media, must always be ready to respond to change with a fresh orientation.
Spillmann stated that the “Tight is right” mentality was passé, at least for the more demanding consumer. Quality journalism costs, he explained, and that calls for a standard price for a printed newspaper and the on-line edition.
One of Markus Spillmann’s main objectives is to combine the editorial teams for the printed and on-line editions under one roof. At the same time, there will be a shift from the current priority focus on the printed newspaper to the on-line version. The editor-in chief stressed the importance of improving the quality of the on-line edition and said that, sooner or later, the good old printed newspaper would disappear. Ultimately, “digital first” is going to be the order of the day, he concluded.
The panel discussion was chaired by the free-lance journalist and author Hans Herbert Holzamer.
MCI Rektor Dr. Andreas Altmann, Chefredaktor Markus Spillmann, Mag. Bettina Stichauner (MCI Alumni & Friends), Moderator Hans Herbert Holzamer (freier Journalist und Buchautor)