Entrepreneurs, executives and other decision-makers in organizations who wish to do justice to their leadership role and need to acquire professional communications competence
- Company spokespersons, assistants to the CEO or Board, employees with responsibilities for marketing and other people with communications-related duties
- People working in journalism and the media who wish to add competence in a future-oriented subject or field of work to their existing qualifications
- Decision-makers in communications, advertising and graphics agencies and other related fields
- Graduates from relevant study programs who wish to acquire an additional high-grade qualification with a practical orientation (e.g. media studies/communications sciences, humanities/languages, political science, business administration/marketing, law, etc.)
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