Brochure
MCI Alumni News & Events
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Dr. Yanos Michopoulos
Vice-President & Regional General Manager, Vestas Wind Systems S. A., Greece MON, 04.06.2012 | 18.00 - 19.30 Uhr - Tiroler Gesundheitsimpulse im Rahmen der TGKK-Akademie TUE, 05.06.2012 | 18.00 - 19.30 Uhr
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Success through Professional Market Development “The product is the star.” That is a marketing truism. But in today’s increasingly fierce competitive climate, a good product no longer sells itself. But how are companies to know what their customers’ really want and are willing to buy? Messages like “Walk in your customers’ shoes” are basically correct but, where market choices and product decisions of long-term relevance need to be made, they are of little help in the individual case. The MCI executive certificate course in Marketing – Success through Professional Market Development is a quality-oriented continuous education program designed to provide decision-makers in trade and industry, public administration, and the fields of politics and culture with support that is both practical and theoretically sound. Graduates of this MCI executive certificate course can apply for credits for the international master study programs General Management Executive MBA and Master of Science in Management MSc, which are approved by degree of the Austrian Ministry of Science. Applications are welcome until September 3, 2012.  |