The MCI executive certificate course in Marketing offers students marketing know-how that is state of the art at the international level in theory and practice and provides an opportunity to exchange with highly qualified trainers and lecturers and participants from the business community and thus discover new ways of looking at products, markets and the environment.
Graduates of the MCI executive certificate course in Marketing – Success through Professional Market Development
- have the knowledge needed to assess the importance of marketing for their own company, make effective use of modern marketing methods and tools, and create marketing- or market-oriented organizational structures;
- are capable of mastering future challenges with the help of methods and tools that are state of the art in theory and practice;
- Have their own personal practical strategy, which they develop for their final paper and which facilitates their work in response to future challenges.
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