Graduates of the MCI executive certificate course in Brand Management
- are conversant with the central principles and mechanisms of brand management;
- have learnt how companies can be managed from the perspective of the brand;
- have studied the interrelationships between corporate strategy and brand strategy;
- understand the implications of the brand for the various corporate functions, e.g. HR, R&D, Buying, Sales;
- are capable of communicating the strategic brand profile to customers and market partners;
- are familiar with the processes for rooting the brand in the company.
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