Asst. Prof. Philipp Wegerer, PhD

Professional work experience

02/2018 - 03/2019
Research Associate (post-doc) - Institut of strategic Management, Marketing & Tourism, University of Innsbruck
Research in the fields of Brand Management, Digitalization and Consumer Research Teaching Brand Management and Marketing
01/2014 - 02/2018
Research Assistant - Institut for strategic Management, Marketing & Tourism, University of Innsbruck
Dissertation "Brands as Mediators" Research and teaching in the fields of Brand Management und Consumer Research

Education

Peer reviewed journal article

Nadegger, M. & Wegerer, P.K. (2024). Rhythms of repetition and disturbance: Reimagining business-as-usual in the Antropocene. Organization (online first). http://doi.org/10.1177/13505084241303098
Volo, S. & Wegerer, P.K. (2023). Assemblage theory in tourism. Annals of Tourism Research. 100, 103567.
Wegerer, P. K. & Nadegger, M. (2020). It’s time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761

Presentation of a paper at a conference, workshop or seminar

Wegerer, P. K. & Petry, T. (2020, September 27 -30). Managing local authenticity in Alpine Hospitality Organizations [Paper Presentation]. TTRA Europe Chapter Conference, Innsbruck, Austria.

Supervised bachelor theses

Tipotsch Sarah (2024): Koexistenz zwischen Almwirtschaft und Tourismus
Lindenbauer Sabine (2024): Auswirkungen des Bauernsterbens auf den ländlichen Tourismus
Elenz Luise (2024): Technology in Hospitality Organizations along the Customer Journey
Gamper Christoph (2024): Markenmanagement in der KMU-Hotellerie
March Anna Elena (2024): Globale Trends im Wellnesstourismus: Analyse und Handlungsempfehlungen für zukünftige Tourismusangebote
Raggl Sarah (2023): Das touristische Phänomen der Backpacker/innen - Eine Potentialanalyse für den alpinen Tourismus
Wierer Martina (2023): Aroma, Atmosphäre, Anreiz - Olfaktorisches Marketing in der familiengeführten Hotellerie
Campana Isabelle (2023): Kognitive Dissonanz als Einflussfaktor auf die Nachhaltigkeit bei Kaufentscheidungen
Müllauer Ina (2023): Customer Experience Management im Tourismus
Glaser Antonia (2023): Das touristische Zukunftspotential Slow Tourism

Supervised master theses

Huben Laura (2024): Career intentions and influence factors on job satisfaction of tourism graduates in Tyrol
Tódor Kitti (2024): Trail preferences of enduro mountain bikers in Innsbruck, Austria: Understanding affective ride experiences
Knour Kim (2024): Digitalization along the Via Francigena Pilgrimage: Exploring the Impact of Technology Use on Consumer Deceleration
Leifeld Jaqueline (2024): Markenimage in ländergrenzüberschreitenden Tourismusgebieten am Beispiel der internationalen Bodenseeregion
Biondani Giosuè (2024): Authenticity in rural tourism: Suppliers' and customers' perception in the Italian region of Veneto
Kollár Dorottya (2024): Experiential Marketing: The Quality Evaluation of Hospitality Websites through the Eyes of Prospective Customers
Geyer Anne (2024): Reisezielauswahl der Generation Z
Endres Maurice (2023): Authentizität im Tourismus - Authentische touristische Erlebnisse anhand von "Airbnb Entdeckungen"
Sachs Luisa (2023): Working Vacationers. The challenge of working remotely in paradise
Slagman Feya (2023): Full-time Van Life: A Home away from Home
Stanger Daniela (2023): Action research: Investigating on strategizing routines in a strategic context