Prof. Dr. Wei Manske-Wang

Head of China CenterInternational Business +43 512 2070 - 3733 wei.manske-wang@mci.edu

Wei, originally from Shanghai, holds a Bachelor's degree in Germanistik from China and pursued Business Administration in both Diplom and Master programs with Honors, attaining a PhD in Economics in Germany. With 14 years at a Bavarian "hidden champion," she led internationalization projects in Marketing, Sales, Strategy, and R&D. Since September 2020, Wei is a Professor at MCI | DIE UNTERNEHMERISCHE HOCHSCHULE® in Innsbruck, focusing on intercultural understanding. Her global experience emphasizes the interconnectedness of the economy and the crucial role of trust in international business. In May 2021, she initiated the CHINA CENTER at MCI, acting as a bridge between Europe and China. Since September 2023, Wei serves as Secretary General of the AUSTRIAN HONG KONG SOCIETY (AHKS), actively promoting economic relations between Austria and Hong Kong/Greater Bay Area in China.

Professional work experience

07/2021 - present
Professor, Department Nonprofit-, Social & Health Care Management - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®
Teaching Areas: Economics; Global Studies; International Business; Innovation & Technology Management; Doing Business in China/Asia Research Focuses: Chinese political systems and governance; China's digital transformation and ecosystem of innovation; International relations and geopolitics
05/2021 - present
Head of China Center - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®
China Competence Center: Corporate Development - Internationalization with a Focus on China; Increasing China Competence and Knowledge Transfer for Academia, Business, Politics and Society - China Talks, Student/Faculty Exchanges, Conferences, Study Programmes, Trainings
09/2020 - 06/2021
Associate Professor, Department Nonprofit-, Social & Health Care Management - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®
Teaching Areas: Economics; International Management; Innovation and Technology Management. Research Focuses: China as a Global Player in various aspects; Asian Alliance and the role of China
04/2019 - 08/2020
Project Manager, Corporate Technology & Trends - REINHAUSEN Group
Technology Foresighting; Environmental and Trends Analysis; Press-Monitoring; Start-up Scouting; Business Model Cluster
06/2015 - 03/2019
Strategist, Corporate Strategy - REINHAUSEN Group
Interdisciplinary and International Project Management, Strategic Planning and Monitoring; M&A; China & India Strategy; Belt and Road Initiative
01/2009 - 05/2015
Specialist, Market Intelligence - Maschinenfabrik Reinhausen GmbH
Market Cockpits; Micro Segmentation; Product Development; Global Customer Segmentation; Customer Satisfaction Survey; Regional Brand Implementation
09/2006 - 12/2008
Marketing Manager, Strategic Sales and Marketing - Maschinenfabrik Reinhausen GmbH
Marketing Portfolio, Sales Top-Down-Planning, Regional Marketing Activities
09/2005 - 04/2006
Working Student - Siemens VDO
Division “Corporate Quality Knowledge Management”: Coordination of knowledge sharing process and support of "Communities" and "Moderators"
08/2001 - 08/2002
Salesperson - ALDI SÜD (Bad Abbach, Germany)
Sale and Cashing
09/1995 - 03/1997
Travel Manager - Jinjiang Group (Shanghai, P.R.China) 锦江集团
Planning and execution of business processes; acquisition and customer support of the European market

Education

07/2010 - 01/2015
10/2002 - 03/2006
09/1991 - 07/1995
Bachelor of Arts (excellent with state award) - East China Normal University (ECNU) 华东师范大学, 985 University of P.R.China
Foreign Language and Literature: German (major) and Tourism (minor) 德国语言文学 (主修) 旅游 (副修)

Teaching (faculty internships etc.)

12/2024 - 12/2024
Xi'an Jiaotong University (JUX) 西安交通大学
The International Cooperation on Business Education
11/2024 - 11/2024
10/2024 - 02/2025
Management Center Innsbruck (MCI)
HSK Standard Course - Chinese Beginner A1.1
09/2024 - 09/2024
Eurasia-Pacific Uninet (EPU)
China Center - Building bridges between Europe and China
09/2024 - 09/2024
09/2024 - 09/2024
05/2024 - 05/2024
Lange Nacht der Forschung (LNF)
Station China Center: How much do you know about China?
04/2024 - 05/2024
Shenzhen Technology University (SZTU) 深圳技术大学
Innovation and Technology Management in Europe
01/2024 - 02/2025
Management Center Innsbruck (MCI)
International Strategies: a Focus Country - China, MA
10/2023 - 07/2024
Management Center Innsbruck (MCI) / Technische Hochschule Deggendorf (THD)
Business and Society in China & Emerging Asia
02/2022 - 03/2022
Institut supérieur du commerce de Paris
ISC Paris International Week: Doing Business in China
11/2021 - 11/2024
Emerging Tourism Markets - China, MA
10/2021 - 11/2024
Management Center Innsbruck (MCI)
International Business (EN) / Internationales Management (DE)
04/2021 - 05/2021
Guest Lecture "Doing Business in China" to "INTERNATIONAL BUSINESS STRATEGY" of Dr. Yvonne Schmid
02/2021 - 06/2025
Management Center Innsbruck (MCI)
Integrative Projekte im Gesundheitssektor
01/2021 - 02/2025
Management Center Innsbruck (MCI)
Ökonomie des Nonprofit-, Sozial- und Gesundheitswesens / Grundlagen Ökonomie & Nachhaltiges Handeln
12/2020 - 02/2021
Management Center Innsbruck (MCI)
International Management and Doing Business in Asia
10/2020 - 02/2024
Management Center Innsbruck (MCI)
Innovation and Technology Management with focus market China
04/2020 - 05/2025
Universität Tübingen (UT)
Doing Business in China, MA
04/2020 - 04/2025
Management Center Innsbruck (MCI)
International Studies, BA & MA
11/2019 - 11/2023
Technische Universität München (TUM)
Guest Lecture "Doing Business in China" to "Strategic & International Management" of Professor Claudia Doblinger
10/2019 - 11/2021
Universität Regensburg (UR)
Guest Lecture "Doing Business in China" to "International Management" of Professor Michael Dowling
09/2019 - 10/2023
Shenzhen Technology University (SZTU) 深圳技术大学
International Week: Doing business in Europe/Germany
04/2019 - 09/2020
Universität Regensburg (UR)
Doing Business in Asia, MA
04/2019 - 09/2019
04/2018 - 09/2020
Technische Hochschule Deggendorf (THD) - Location Deggendorf and Pfarrkirchen (European Campus)
Asian Emerging Economies and Doing Business in the Asian Region
04/2018 - 03/2019
10/2015 - 03/2018

Competitive Research Award

01/2022 - 12/2022
Austria: Bundesministerium - Bildung, Wissenschaft und Forschung
Teaching Award (Team Leistung): Ars Docendi Anerkennungspreis für Exzellente Lehre an österreichischen Hochschulen 2022, in der Kategorie Lernergebnisorientierte Lehr-, und Prüfungskultur
01/2005 - 12/2005
Germany: Deutscher Akademischer Austauschdienst (DAAD)
DAAD-Award Winner for Foreign Students at the University of Regensburg
01/1995 - 12/1995
China: Government Shanghai 上海市政府
Graduate-Award Winner of Universities in Shanghai 上海市高校优秀毕业生
01/1994 - 12/1994
China: China Bao Steel 中国宝钢集团
Winner of the Shanghai Bao Steel Education Foundation Award 宝钢教育基金奖

Further education & Training

2024 - 2024

Other

09/2023 - present
Guest Professor of Shenzhen Technology University, China

Positions in professional/academic societies

11/2023 - present
Project reviewer - OeAD Agentur für Bildung und Internationalisierung
04/2022 - present
Jury member - Chinese Bridge 汉语桥
09/2021 - present
01/2003 - present
Alumnus and member - Elite Network of Bavaria, organized by "Bavarian State Ministry of Science and the Arts"

Board membership with significant responsibilities

09/2023 - present
Secretary General of Austrian Hong Kong Society (AHKS)

Supervised bachelor theses

Puff Ruben (2025): AI in Waste Management: How Can AI Help Address the Growing Waste Management Challenges in China?
Hanning Joël (2025): Participatory Approaches in Nature Based Solution Projects in Latin America: How Engagement with Indigenous People and Local communities influences project success
Guarneri Elisabeth (2025): Future Implications of Urban Development and Innovation Strategies for Electric Mobility: A Comparative Study of China and Europe's Contributions to Urban Growth
Niederkofler Cindy (2025): Internationales Management: Der Aufbau und die Nutzung eines chinesischen Guānxi-Netzwerks durch Expatriates zur Förderung der Geschäftskultur
Rappolder Christoph Anton (2025): The Modern Silk Road: Chinese Entrepreneurship in the City of Milan Between Migration, Business Strategies, and Resilience in a Cross-Cultural Context
Kutschera Alexander (2025): Bridging Cultural Gaps: Strategies for Improving Sino-Czech Business Collaboration in the Manufacturing Sector
Ziehesberger Thomas (2024): Mindset Matters: Examining Job Satisfaction Among Young Professionals in the DACH Region Amid China's Economic Uprise
Platzer Stefan (2024): Future Proofing Austrian Manufacturing Companies: A Dynamic Capabilities Approach Into Changes in Competitiveness With Emerging Chinese Import Competition in the Automotive Supplier Industry
Pölzl Charlotte (2023): Motivation of Entrepreneurs to Adopt Circular Economy A Study in Taiwan
Prugger Amelie (2023): Die Auswirkungen eines bewussten Lebensstils auf die gesunde Lebenserwartung - eine ganzheitliche Analyse von kulturellen Ansätzen zwischen Japan und Österreich
Hager Anna-Lena (2022): Der Einsatz von künstlicher Intelligenz im Innovationsmanagement - ein Vergleich von Ansätzen und Methoden des deutschsprachigen und chinesischen Raums
Gaupp Lena (2021): Optimierung des vorhandenen Geschäftsmodells zur Zustandsbewertung von Transformatoren für die zusätzliche Funktion der Datenunsicherheit basierend auf der Evidenztheorie

Supervised master theses

Spörr Manuel (2025): Von der Tankstelle zur Ladestation: Infrastrukturmodelle und zukünftige Entwicklungen der Elektromobilität mit Schwerpunkt auf Parkgaragen - ein Vergleich zwischen Österreich und China
Schuster Helena (2024): An Empirical Analysis of Critical Success Factors in Choosing the Geographic Location for Digital Innovation Units of German B2B Companies: A Comparison of Germany and China