Tourism Marketing & Destination Management Print E-mail
Managing markets – convincing customers

Applications are welcome at any time.

The tourism, leisure and tourism-related service industry is one of the biggest industries worldwide and still has enormous potential for growth. Global mobility, communications and networks are calling conventional business scenarios and perspectives into question. At the same time they offer fascinating potential for the development and international marketing of innovative tourism businesses, ideas, and products and services. Companies wishing to take advantage of these opportunities, however, must develop a USP on their respective markets and – whether alone, in collaboration with other providers or in the context of the overall destination – create benefit categories that are distinct from those offered by the competition and are capable of generating revenues for the company.

Graduates of this MCI Compact course
  • are familiar with the foundations of entrepreneurial success and know how to make targeted use of appropriate strategic instruments;
  • have analyzed and reflected on practical approaches and fields of action for successful entrepreneurial activity;
  • are capable of deploying professional marketing in tourism with the help of modern management tools;• have developed practical experience relating to central questions of destination management.