Corporate Communications: Implementation Print E-mail
Winning people, shaping relations, building an image


At a time of globalized markets, increasing pressure of competition and rapidly changing market conditions, communications are taking on a completely new importance and strategic relevance for the success of companies, products, projects and initiatives. In the long term, an organization can only have a successful and sustainable future if it communicates in a professional, skilful, consistent and holistic manner with all stakeholders including employees, business partners, customers, the media, investors, politicians, public authorities and the general public (society).

In-depth knowledge is required to master the art of communications. Hard facts, including the theory and methodology combined with specific project experience are just as much a part of the students’ individual ‘tool kits’ as communicative soft facts like the ability to make a good impression in front of the camera for a television interview.

Graduates of this MCI Compact course
  • are familiar with the main foundations and models of corporate design and e-communications;
  • have obtained an insight into campaigning and controlling and also into budgeting;
  • know how to maintain effective contacts, develop networks and employ lobbying;
  • have undergone professional Interview training with personal coaching;
  • have the skills to chair events with big groups as well as conflict management, presentation and moderation skills;
  • are competent to deal with the media, prepare a topic, write press releases and organize press conferences;
  • have detailed knowledge of the instruments available for selecting an agency, providing a briefing and performing efficient planning for the use of advertising media.

The one-semester Compact course in Corporate Communications: Implementation forms an independent part of the two-semester Classic certificate course in Corporate Communications & Stakeholder Relations, which is available as a complete program at an attractive rate. (See Classic certificate courses).

Applications are welcome at any time.

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