Academic Degree:Bachelor of Arts in Business / BA or B.A.
Duration:6 semesters incl. Bachelor theses and final exams
Prerequisites:University entrance qualification or relevant professional qualification with additional exams
Starting date:October 2013
Next application deadline: May 27, 2013
Major Media Print E-mail
The allocation of places for majors in Management or Media will take place in the first year of study.

The last few years have brought enormous changes to communication between enterprises and customers. Modern marketing strategies
now integrate all Internet-based channels of communication as well as Twitter, Facebook, Youtube etc. and combine them with
classical communication tools. Given today’s low-cost production methods in the field of audiovisual media, small businesses are now
able to position themselves on regional and international markets.

The ability to integrate such knowledge and skills in the design of digital marketing and media campaigns is in keen demand on today’s
employment markets. The major in Media has a focus on media economics, media planning, information logistics, media design, user
experience and the targeted use of social media.

Interdisciplinary fields
• Marketing junior
• Consulting junior
• Information management junior
• Project management junior
• Media- / campaign management junior
• Human interface designer