MCI Alumni News & Events
BM Dr. Karlheinz Töchterle
Bundesminister für Wissenschaft & Forschung, Wien FRI, 24.05.2013 | 11.30 - 13.00 Uhr
- Österreichische Gesellschaft für Europapolitik MON, 03.06.2013 | 17.00 - 18.30 Uhr
The allocation of places for majors in Management or Media will take place in the first year of study.
The last few years have brought enormous changes to communication between enterprises and customers. Modern marketing strategies
now integrate all Internet-based channels of communication as well as Twitter, Facebook, Youtube etc. and combine them with
classical communication tools. Given today’s low-cost production methods in the field of audiovisual media, small businesses are now
able to position themselves on regional and international markets.
The ability to integrate such knowledge and skills in the design of digital marketing and media campaigns is in keen demand on today’s
employment markets. The major in Media has a focus on media economics, media planning, information logistics, media design, user
experience and the targeted use of social media.
• Marketing junior
• Consulting junior
• Information management junior
• Project management junior
• Media- / campaign management junior
• Human interface designer