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Die Tageszeitung "Die Presse" vergibt ein Stipendium für den MBA im Wert von 22.000 Euro.

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Die Südtiroler Wirtschaftszeitung vergibt ein Stipendium für den MSc im Wert von 16.600 Euro.

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Gewinner des Stipendiums der Südtiroler Wirtschaftszeitung steht fest

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MCI-Weiterbildungslounge am 09. August

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Internationale Konferenz Service Design im Tourismus

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Hochkarätiges Technik Forum am MCI

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Studierende des MCI und der ZHAW arbeiten gemeinsam am Thema „The Food System“

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Run auf MCI

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Qualitätsjournalismus.

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Politics - a passion.

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Sales Management Print E-mail
Achieving additional growth through innovative Cross-Channel Management


This executive certificate course is based on the latest scientific findings and proven practical know-how in the fields of sales, distribution, pricing and retail management. Students from a wide range of sectors are offered a holistic view of the strategies and concept of vertical marketing as well as modern practical methods and instruments for the successful management of customer relations in innovative marketing systems.

Graduates of this MCI executive certificate course
  • are capable of identifying the retail functions and sales activities of their own companies;
  • have learnt to perform a critical analysis of their company’s existing distribution concept and identify scope for improvement;
  • can assess the suitability of direct and indirect marketing for their own company;
  • know how to design multi-channel sales systems and specific measures for optimum channel coordination;
  • are able to implement value-oriented strategic pricing in sales;
  • can select the right sales techniques and instruments for the sales situation involved;
  • possess the knowledge needed to develop competition strategies and marketing concepts for retail businesses;
  • have the competence to evaluate the opportunities and risks presented by on-line trading for their respective businesses;
  • are capable of examining the applicability and potential of modern cooperation strategies between industry and retail for their own companies and of designing such a needs-based strategy;
  • are able to assess the advantages and disadvantages of relevant contract sales systems (especially franchising);
  • know how to take account of the objectives and interests of negotiation partners within the vertical marketing system.

Applications are welcome until January 15, 2013.

Graduates of this MCI executive certificate course can apply for credits for the international master study programs General Management Executive MBA and Master of Science in Management MSc, which are approved by degree of the Austrian Ministry of Science.

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