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MCI Alumni News & Events
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Dr. Claus Raidl
Präsident der Österreichischen Nationalbank MON, 12.03.2012 | 18.00 - 19.30 Uhr - Südtiroler Wirtschaftsforum FRI, 16.03.2012 | 14.00 - 18.30 Uhr
| Tourism Marketing & Innovation |
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Managing markets – convincing customers The tourism, leisure and tourism-related service industry is one of the biggest industries worldwide and still has enormous potential for growth. Global mobility, communications and networks are calling conventional business scenarios and perspectives into question. At the same time they offer fascinating potential for the development and international marketing of innovative tourism businesses, ideas, and products and services. Companies wishing to take advantage of these opportunities, however, must develop a USP on their respective markets and – whether alone, in collaboration with other providers or in the context of the overall destination – create benefit categories that are distinct from those offered by the competition and are capable of generating revenues for the company. Graduates of this MCI Compact course
Graduates of this MCI executive certificate course can apply for credits for the international master study programs General Management Executive MBA and Master of Science in Management MSc, which are approved by degree of the Austrian Ministry of Science. Applications are welcome at any time. In Corporation with:     |