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MCI Alumni News & Events
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Dr. Yanos Michopoulos
Vice-President & Regional General Manager, Vestas Wind Systems S. A., Greece MON, 04.06.2012 | 18.00 - 19.30 Uhr - Tiroler Gesundheitsimpulse im Rahmen der TGKK-Akademie TUE, 05.06.2012 | 18.00 - 19.30 Uhr
| Tourism Marketing & Innovation |
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Managing markets – convincing customers The tourism, leisure and tourism-related service industry is one of the biggest industries worldwide and still has enormous potential for growth. Global mobility, communications and networks are calling conventional business scenarios and perspectives into question. At the same time they offer fascinating potential for the development and international marketing of innovative tourism businesses, ideas, and products and services. Companies wishing to take advantage of these opportunities, however, must develop a USP on their respective markets and – whether alone, in collaboration with other providers or in the context of the overall destination – create benefit categories that are distinct from those offered by the competition and are capable of generating revenues for the company. Graduates of this MCI executive certificate course
The one-semester Compact course in Tourism Marketing & Destination Management forms an independent part of the two-semester Classic certificate course in Tourism & Leisure Management, which is available as a complete program at an attractive rate (see Classic certificate courses). Applications are welcome at any time. Graduates of this MCI executive certificate course can apply for credits for the international master study programs General Management Executive MBA and Master of Science in Management MSc, which are approved by degree of the Austrian Ministry of Science. In Corporation with:    |