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MCI Alumni News & Events
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Dr. Claus Raidl
Präsident der Österreichischen Nationalbank MON, 12.03.2012 | 18.00 - 19.30 Uhr - Südtiroler Wirtschaftsforum FRI, 16.03.2012 | 14.00 - 18.30 Uhr
| Corporate Communications: Strategy |
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Winning people, shaping relations, building an image At a time of globalized markets, increasing pressure of competition and rapidly changing market conditions, communications are taking on a completely new importance and strategic relevance for the success of companies, products, projects and initiatives. In the long term, an organization can only have a successful and sustainable future if it communicates in a professional, skilful, consistent and holistic manner with all stakeholders including employees, business partners, customers, the media, investors, politicians, public authorities and the general public (society). In-depth knowledge is required to master the art of communications. Hard facts, including the theory and methodology combined with specific project experience form an essential part of the necessary ‘tool kit’. Graduates of this MCI Compact course
The one-semester compact course in Corporate Communications: Strategy forms an independent part of the two-semester Classic certificate course in Corporate Communications & Stakeholder Relations, which is available as a complete program at an attractive rate (see Classic certificate courses). Applications are welcome at any time.  Förderung: Bildungsgeld des Landes Tirol 
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