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MCI Alumni News & Events
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Dr. Yanos Michopoulos
Vice-President & Regional General Manager, Vestas Wind Systems S. A., Greece MON, 04.06.2012 | 18.00 - 19.30 Uhr - Tiroler Gesundheitsimpulse im Rahmen der TGKK-Akademie TUE, 05.06.2012 | 18.00 - 19.30 Uhr
| Corporate Communications: Implementation |
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Winning people, shaping relations, building an image At a time of globalized markets, increasing pressure of competition and rapidly changing market conditions, communications are taking on a completely new importance and strategic relevance for the success of companies, products, projects and initiatives. In the long term, an organization can only have a successful and sustainable future if it communicates in a professional, skilful, consistent and holistic manner with all stakeholders including employees, business partners, customers, the media, investors, politicians, public authorities and the general public (society). In-depth knowledge is required to master the art of communications. Hard facts, including the theory and methodology combined with specific project experience are just as much a part of the students’ individual ‘tool kits’ as communicative soft facts like the ability to make a good impression in front of the camera for a television interview. Graduates of this MCI executive certificate course
The one-semester Compact course in Corporate Communications: Implementation forms an independent part of the two-semester Classic certificate course in Corporate Communications & Stakeholder Relations, which is available as a complete program at an attractive rate. (see Classic certificate courses). Applications are welcome at any time. Graduates of this MCI executive certificate course can apply for credits for the international master study programs General Management Executive MBA and Master of Science in Management MSc, which are approved by degree of the Austrian Ministry of Science.   |