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MCI Alumni News & Events
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Dr. Claus Raidl
Präsident der Österreichischen Nationalbank MON, 12.03.2012 | 18.00 - 19.30 Uhr - Südtiroler Wirtschaftsforum FRI, 16.03.2012 | 14.00 - 18.30 Uhr
| Corporate Communications: Implementation |
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Winning people, shaping relations, building an image At a time of globalized markets, increasing pressure of competition and rapidly changing market conditions, communications are taking on a completely new importance and strategic relevance for the success of companies, products, projects and initiatives. In the long term, an organization can only have a successful and sustainable future if it communicates in a professional, skilful, consistent and holistic manner with all stakeholders including employees, business partners, customers, the media, investors, politicians, public authorities and the general public (society). In-depth knowledge is required to master the art of communications. Hard facts, including the theory and methodology combined with specific project experience are just as much a part of the students’ individual ‘tool kits’ as communicative soft facts like the ability to make a good impression in front of the camera for a television interview. Graduates of this MCI Compact course
The one-semester Compact course in Corporate Communications: Implementation forms an independent part of the two-semester Classic certificate course in Corporate Communications & Stakeholder Relations, which is available as a complete program at an attractive rate. (See Classic certificate courses). Applications are welcome at any time.   |