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MCI Alumni News & Events
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Dr. Yanos Michopoulos
Vice-President & Regional General Manager, Vestas Wind Systems S. A., Greece MON, 04.06.2012 | 18.00 - 19.30 Uhr - Tiroler Gesundheitsimpulse im Rahmen der TGKK-Akademie TUE, 05.06.2012 | 18.00 - 19.30 Uhr
| Corporate Communications & Stakeholder Relations |
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Winning People, Shaping Relations, Building an Image It is becoming increasingly clear in our media-dominated world that corporate communications is a management function that can only be delegated to a limited extent. It is a top-level task to decide who should communicate what and whom with regard to both internal and external communications. At a time of globalized markets, increasing pressure of competition and rapidly changing market conditions, communications are taking on a completely new importance and strategic relevance for the success of companies, products, projects and initiatives. In the long term, an organization can only have a successful and sustainable future if it communicates in a professional, skilful, consistent and holistic manner with all its stakeholders including employees, business partners, customers, the media, investors, politicians, authorities and the general public (society). In-depth knowledge is required to master the art of communications. Hard facts, including the theory and methodology combined with specific project experience are just as much a part of the students’ individual ‘tool kits’ as communicative soft facts like the ability to make a good impression in front of the camera for a television interview. Graduates of this MCI executive certificate course can apply for credits for the international master study programs General Management Executive MBA and Master of Science in Management MSc, which are approved by degree of the Austrian Ministry of Science. Applications are welcome at any time.  |