Marketing Management Case Studies

Lehrinhalte

-Introduction to case study research (methods, advantages, disadvantages, limitations and publications)
-Introduction to case study teaching and learning (methods, advantages and problems); text cases and video cases
-Tourism case studies: Peculiarities and opportunities
-Case study work and case study writing: do's and don'ts
-Introduction to aviation systems
-External effects of aviation
-Demand and supply system of aviation

Studiengang

Masterstudiengang Entrepreneurship & Tourismus