Strategic Pricing & Yield Management

Lehrinhalte

The course focuses on:
- Hotel Revenue Management
- Hotel Distribution Channels
- Hotel Revenue Management structure
- Factor Effecting Revenue Channels Productiveness
- Trends and Issues related to Revenue Management
- Pricing Management
- Sales Management
- Social Networking Management
- Forecasting
- Optimisation

Studiengang

Masterstudiengang Entrepreneurship & Tourismus