International Tourism

Lehrinhalte
  • International Study Program (Hubert Siller & Theresa Leitner, for MCI home students only):
    An important aspect of the master's program "Entrepreneurship & Tourism" is its relation to the industry by means of applying technical know-how and academic methodologies to ‘real situations'. In particular, MCI achieves this challenge by providing the opportunity for MCI tourism master students to participate in an international study program within their international semester (3rd semester). The objective is to cover all four areas of concentration by applying theoretical insights to selected summer and winter tourism destinations.

    Goal
    The goal of the international study program is to combine theoretical findings with problem statements from the industry, whereas students shall be active in critical thinking and creative problem solutions. This means, that ‘real' case studies are integrated into academic research questions. According to problem-based learning, it is guaranteed to assist students in their individual learning styles, cooperative group works and creativity.

    Competencies
    The study program enhances interface competencies, problem solving skills, entrepreneurial thinking and acting, communication abilities, social networking skills, decision-making abilities, etc. and therefore integrates professional and methodological competencies with social-communicative competencies and even personal competencies.


    Lecture at MCI (Bernd Reitsamer & Stefanie Haselwanter):
    Session 1 - 26.09. 12:15- 15:30 (Reitsamer)
    - International Strategy - Market Entry and Expansion - Economic Environment - Legal and Political Environment - Strategic Planning

    Session 2 - 26.09. 15:45 - 19:00 (Reitsamer)
    - Marketing & Consumer Behavior - Analyzing People and Markets - Global Marketing Mix - Marketing Implementation and Controlling

    Session 3 - 27.09. 07:00 - 18:00 (Haselwanter & Reitsamer)
    - Study Trip to Chiemgau and Chiemsee

    Session 4 - 28.09. 09:00 - 12:15 (Haselwanter)
    - Destination Management - Characteristics of Destinations - Attractiveness Factors and Competitiveness

    Session 5 - 28.09. 12:15 - 16:30 (Haselwanter)
    Actors in Destination Management - Destination Leadership Networks - Entrepreneurial Leadership in Destination - Leading actors as drivers for internationalization
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