Internationales Destinationsmanagement

Lehrinhalte
  • Session 1: Introduction into Destination Management
    Session 2: Destination Competence/ Product Development
    Session 3: Destination Marketing
    Session 4: Destination Branding
    Session 5: Destination Stakeholder Management
    Session 6: Destination Experience
    Session 7: Presentation and discussion of the project

    [1] attractions and/ vs. activities, [2] strategic visitor flows (SVF), [3] network approach (combining demand and supply perspective; market mavens and system heads), [4] variable geometry and tourist experience scape, [5] marketing processes, [6] actor networks, organisational structures and processes (role of private and public organizations, role of the DMO), [7] (change) management processes, task sharing and cooperation