Introduction to International and Global Management

Lehrinhalte

The level and significance of international and global management have over the past decades posed challenges for policy makers, institutions, non-government organisations and multinational corporations. In this course, we will address some of the most prevalent topics of international and global management, including but not limited to:

 significance of and driving forces behind internationalization and globalization
 international strategic situation analysis: identification, evaluation and selection of countries and target markets
 political/legal environment
 economic environment
 socio-cultural environment
 technological environment
 natural environment
 analysis of political/legal and social stakeholders
 analysis of market-related exchange partners (international marketing research)
 location-related factors and multi-level concept for international business development
 barriers to trade
 competition analysis for attractive target markets
 selection of market development strategy
 selection of market entry strategy

Studiengang

Master's program International Business & Law