Public Relations, Fundraising & Eventmanagement

Lehrinhalte
  • - Charity-Events, Green Events, Eventmarketing
    - Fundraising
    - Sponsor relationships
    - Sponsor loyalty. Credibility and ethics in fundraising.
    - Planning of market segments, products and communication channels
    - Techniques and strategies using practical examples in times of social media; PR in non-profit organizations
    - Presentation of a PR campaign using the example for a non-profit organization and handing out of the press release