Introduction to International and Global Management
Lehrinhalte
  • historical development, significance of, and driving forces behind,
    internationalization and globalization
    international strategic situation analysis: identification, evaluation and
    selection of countries and target markets
    natural environment
    socio-cultural environment
    political/legal environment
    economic environment
    technological environment
    analysis of political/legal and social stakeholders
    analysis of market-related exchange partners (international marketing research)
    location-related factors and multi-level concept for international business
    development
    tariff and non-tariff barriers to trade
    competition analysis for attractive target markets
    selection of market development strategy, taking into account the current
    importance and suitability of classic and new ways of market development
    selection of market entry strategy, taking into account the current importance and suitability of classic and new ways of market entry
    Schriber Svante
    The students have the ability to discuss, form opinions, and make decisions regarding various stages and aspects of internationalizing and managing international business. This involves understanding something about globalization, recent trends, why firms want to internationalize, some of the obstacles associated with this, how these can be overcome, and how an international firm can be managed.

    On this basis, the students are able to define promising strategies for market development and market entry. To this end, various topics are discussed, such as:
    Globalization and international trade including a few examples
    Evaluation and selection of countries including socio-cultural, natural, technical, and economic factors
    Market entry decisions
    How to manage the international firm
    Ethical aspects of international trade

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