Cross Cultural Business

Lehrinhalte
  • social and cultural characteristics of selected regions as specific bases of understanding the market, building trust and acquiring competence in negotiation
    individual-psychological and sociological characteristics of consumer behavior in these market regions
    characteristics of organizational purchasing behavior in these market regions
    special cultural and legal conditions that have a bearing on market entry and market-participant-oriented marketing strategies
    cultural, sociological and psychological influences on the potential standardization or necessary differentiation of elements of a global marketing concept
    confidence building and identification and acquisition of long-term strategic partnerships in the relevant cultural environment
    sales strategy and cross-cultural selling
    managing conflicts in intercultural joint ventures and intercultural teams
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