Management-oriented Business Adminstration

Lehrinhalte

- Companies and their environment
- Marketing (e.g. marketing mix of products)
- Choice of legal form
- Business accounting (e.g. depreciation of operating assets, preparation of balance sheet and P&L, basics of cash flow, calculation and analysis of selected key figures, practical implementation of a quarterly income statement, calculation of operating results, analysis of surpluses and deficits)
- Organization, personnel and management
- Investment and financing
- Selected aspects of strategic management (e.g. making market-related decisions, strategic considerations of the production portfolio)
- Operational management of a production company
o Setting measures of purchasing and sales
o Control of the working capital management
Product costing and contribution margin calculations

Studiengang

Masterstudiengang Biotechnologie