Marketing & Sales I

Lehrinhalte

Price Management
- Fundamentals: value, willingness to pay, goals and strategies
- Economics of pricing
- Behavioral Pricing
- Price setting and pricing systems
Marketing Strategy
- Strategic decisions
- Segmenting
- Targeting
- Differentiation and positioning
- Competitive strategy
- Customer Value and Relationship-Marketing
Management of Goods and Services
- Product concept
- Service concept
- Service design and management
- New product development
- Product portfolio management
- Life-cycle management

Studiengang

Bachelorstudiengang Business & Management