Marketing & Sales I

Lehrinhalte
  • Price Management
    - Fundamentals: value, willingness to pay, goals and strategies
    - Economics of pricing
    - Behavioral Pricing
    - Price setting and pricing systems
    Marketing Strategy
    - Strategic decisions
    - Segmenting
    - Targeting
    - Differentiation and positioning
    - Competitive strategy
    - Customer Value and Relationship-Marketing
    Management of Goods and Services
    - Product concept
    - Service concept
    - Service design and management
    - New product development
    - Product portfolio management
    - Life-cycle management