Health Promotion & Integrated Care

  • European Master in Health Economics and Management
Kennzahl der Lehrveranstaltung
  • IHSM-EU-HEM-E2.1.1
Niveau der Lehrveranstaltung laut Lehrplan
  • Master
Semester in dem die Lehrveranstaltung angeboten wird
  • 2
Anzahl der zugewiesenen ECTS-Credits
  • 5.0
Name des/der Vortragenden
  • FH-Prof. Dr. Walch Siegfried
  • Dr. Beese Anna-Sophia
  • Dr. Sorensen Kristine
Lernergebnisse der Lehrveranstaltung
  • Students learn and experience how to become effective lead-ers/managers in promoting health and equity.
    Students develop a differentiated understanding of health as a complex construct of wellbeing based on various definitions.
    Students get a basic idea about the relationship between patterns of ill-health and development
    Students get a deep understanding of what factors are important for health promotion at individual and population level and ana-lyze the concept of preventive medicine by different models (per-sonal, familial, societal)
    Students understand key elements of the setting approach, draw-ing on examples from a range of different settings
    Students are able to consider and apply quality and evaluation criteria in the planning of their projects.
    Students understand how to select and evaluate practice tools for planning, implementing and evaluating projects and programs aimed at health promotion and prevention
    Students understand the various drivers of individual behavior linked to the context of a digitalized society.
    Student will know about system governance for health needs measurable aims and objectives, a clear vision and strategy and take into account the social determinants of health in planning and service delivery. From global frameworks to local implemen-tation - a lot needs to happen to create people-centered, integrat-ed systems.
    Student will understand patient-centered, person-centered, and people-centered - in any case, we recognize that people with lived experiences and their communities are a vital part and asset in achieving our aims. When systems fail, the communities fill the gaps. We will explore how this knowledge and resource can be better included in the design, implementation, delivery and eval-uation of health and care.
    Student will learn about the workforce, which is the fourth aim in the Quadruple Aim
Art der Veranstaltung
  • -
Voraussetzungen laut Lehrplan
  • none
  • The role of marketing in public and private healthcare organiza-tions. Sector-wide, corporate, social marketing.
    Need and demand analysis; gap analysis.
    The concept and possible patterns of market segmentation.
    From segmentation to positioning.
    The concept of "marketing mix" and its adaptation to healthcare organizations. The "Eight P's" model.
    Health system relationships & trust; stakeholder relations
    Stakeholder alignment - addressing public will and individuals behaviour;
    Preventive health policies & social marketing strategies to change individual behaviour.
    Evaluation of social marketing campaigns - principals of social value appraisal
    Strategies of Prevention (high risk individual based prevention strategy versus low risk population based prevention strategy
    Protecting and Promoting Health in the work place
    The role of genetics in disease prevention
    Triangulation: The use of heterogeneous data to put a prevention program in place
    Is it possible (and if so how) to promote health and equity in to-day's European societies and countries?
    What is the role of social and health managers/leaders in devel-oping and sustaining a health promotion and health inequity re-duction strategy?
    What types of skills and know-how would social and health man-agers/leaders need to be effective in their work and in creating conditions for people to be more in control of the determinants of their health?
empfohlene Fachliteratur
  • WHO (1986) The Ottawa Charter for Health Promotion
    WHO (2016) The 9th Global Conference on Health Promotion - The Shanghai Declaration
    WHO (2008) Report of the Commission on the Social Determinants of Health
    WHO (2014) Review of the Social Determinants of Health and the Health Divide in the WHO European Region
    Green, J., Tones, K., Cross, R. & Woodall, J. Health Promotion - Plan-ning and Strategies. London: Sage (2015)
    Rydin, Y., Bleahu, A., Davies, M., Dávila, J. D., Friel, S., De Grandis, G., ... & Lai, K. M. (2012). Shaping cities for health: complexity and the planning of urban environments in the 21st century. Lancet, 379(9831), 2079.
    Stepanek, M., Hafner, M., Taylor, J., Grand-Clement, S., & Van Stolk, C. (2017). The return of investment for preventive healthcare pro-grammes. RAND Europe
    Edwards, et al. (2016). Gamification for health promotion: systematic review of behaviour change techniques in smartphone apps. BMJ open, 6(10), e012447. DOI: 10.1136
Lehr- und Lernformen
  • The course comprises an interactive mix of lectures, discussions and individual and group work.
  • To monitor the students’ learning this course will provide ongoing assignments as a basis for feedback and grading (formative assessment) and/or will evaluate the students learning at the end of the course or an instructional unit via exams, final project reports, essays or seminar papers (summative assessment).
  • English