Innovation Management

Lehrinhalte
  • Introduction
    - Approach and problem of innovation management
    - Definitions of key concepts
    Types of innovation
    - Types and scope of innovations
    - Product, process and service innovations
    - Consequences for the management
    Fundamentals of strategic innovation management
    - The driving forces behind innovations
    - Innovation process
    - Innovation strategies
    Sources of innovations
    - Sources of innovations
    - Internal sources and social networks
    - External sources
    Innovation-friendly organizations
    - How to prepare for an innovation-friendly organization
    - How to finance innovation projects
    Systematic generation of ideas
    - Methods for identifying problems/customer demands
    - Methods for generating ideas
    - Methods for assessing ideas and making decisions
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