Strategic Planning

Lehrinhalte
  • Fundamentals of strategic management
    - Overview of the development in strategic management
    - Key concepts and definitions
    External environment
    - Opportunities, threats and competition
    - Internal organization
    - Resources, capabilities, core competencies, and competitive advantage
    Strategic actions - strategy formulation
    - Business level strategy
    - Competitive rivalry and analysis
    - Corporate level strategy
    - Acquisition and restructuring
    - International strategy
    - Cooperative strategy
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