Strategisches Management

  • - Foundations and developmental lines of strategic management
    - The strategic management process (strategic planning - analysis and prognosis - strategy development - strategy evaluation - operationalization and implementation)
    - Corporate vision
    - Strategic objectives, functioning and relevance of value-based management for SMEs
    - Selected strategic management tools: analysis tools, development and choice of strategies (internal and external analysis), etc.
    - Objectives and importance of strategic management
    - Different strategy concepts and models
    - Strategy formulation at the divisional and corporate levels
    - Strategy development, planning and implementation
    - Innovation management
    - Strategic technology management
    - Strategy implementation