Innovation Management

Lehrinhalte

- Approach and problem of innovation management
- Definitions of key concepts
- Types and scope of innovations
- Product, process and service innovations
- Consequences for the management
- The driving forces behind innovations
- Innovation process
- Innovation strategies
- Sources of innovations
- Innovation-friendly organizations
- Methods, tools and instruments of operative innovation management

Studiengang

Bachelorstudiengang Wirtschaft & Management