Marketing & Sales II

Lehrinhalte

Buyer & Consumer Behavior
- Consumers in the Marketplace
- Consumers as Individuals
- Consumers in their Social and Cultural Settings
Distribution & Sales
- Management of Distribution Channels: Indirect and direct channels (including distance and elec-tronic channels)
- Sales Management: Personal selling and management of the sales force
Brand Management & Communication
- Introduction into principles of effective brand Management
- Marketing Communication
o Basic concepts, models and theories of communication processes
o Communication mix

Studiengang

Bachelorstudiengang Wirtschaft & Management