Monica Nadegger, M.A.

2017 - heute
Dissertantin - Management Center Innsbruck

2014 - 2017
Blog Supervisor und Social Media Management - Innsbruck Tourismus

2014
Praktikum - Marketing und Eventkommunikation - Blue Tomato GmbH

2013
Volontariat - Conservation Volunteers New Zealand

2012
Praktikum - Website- & Content Management - Naturschutzbund Österreich

2019 - heute
Doktoratskolleg "Organizing the Digital" - Universität Innsbruck

2018 - heute
PhD Program Management - Universität Innsbruck

2014 - 2016
Sport-, Kultur- und Veranstaltungsmanagement - FH Kufstein (Master of Arts)

2011 - 2014
Journalismus und Public Relations - FH JOANNEUM (Bachelor of Arts)

Betreuung von Bachelorarbeiten - Management Center Innsbruck

• Fecker, D., Bosio, B., Nadegger, M., & Haselwanter, S. (2021). Skiing during the pandemic with masks and tests. How Austrian ski resorts cope with the COVID-19 crisis on Instagram. Zeitschrift für Tourismuswissenschaft, 13(3), 423-443.
• Wegerer, P. K. & Nadegger, M. (2020). It's time to act! Understanding online resistance against tourism development projects, Journal of Sustainable Tourism, DOI: 10.1080/09669582.2020.1853761

• Nadegger, M., Bosio, B., Wegerer, P. K., Haselwanter, S., Untersteiner, J. (2020). #mitabstandnah - Eine Hashtag-Analyse der Tiroler Tourismusverbände in Corona-Zeiten. Tourismus Wissen Quarterly, 21(6), 222-227.
• Bosio, B., Nadegger, M., Schegg, R., & Fux, M. (2020). Big Data Nutzung in DMOs - Vergleich Schweiz:Tirol. Tourismuswissen Quarterly, April 20.

• Fecker, Denise; Nadegger, Monica; Haselwanter, Stefanie (2021): Physically Apart, Emotionally Close. How Family-Run Hotels Used Instagram During the COVID-19 Pandemic. In: Anita Zehrer, Gundula Glowka, Katrin Magdalena Schwaiger und Victoria Ranacher-Lackner (Hg.): Resiliency Models and Addressing Future Risks for Family Firms in the Tourism Industry: IGI Global (Advances in Hospitality, Tourism, and the Services Industry), S. 207-241.
• Nadegger, M., Bosio, B., Haselwanter, S., Untersteiner, J. & Wegerer., P. (2021). Social-Media-Kommunikation in der Covid-19-Krise. Eine Instagram-Analyse der Tiroler Tourismusverbände. In: Bieger, T., Beritelli, P., & Laesser, C. (Hrsg.). Krisenmanagement und Zukunftsstrategien für den alpinen Tourismus. Schweizer Jahrbuch für Tourismus 2020/21. Berlin: ESV

• Bosio, B., Nadegger, M., Schegg, R., Fux, M. (2020) Big Data in alpinen Tourismusdestinationen - Nutzung, Gründe und Barrieren. In S. Brandl, W. Berg, M, Herntrei, G. Steckenbauer, S. Lachmann-Falkner (Eds.). Tourismus und ländlicher Raum. Innovative Strategien und Instrumente für die Zukunftsgestaltung. Berlin: ESV Verlag, pp. 315-328.

Leybold, M. & Nadegger, M. (2021). In the Shadows of Instagram: How Marginalized Groups Resist Stigmatization on Social Media Platforms. Paper presented at the 81st Annual Meeting of the Academy of Management, 29th July - 4th August 2021, Virtual.

Nadegger, M. (2021). Organizing winter tourism with or without snow: Rethinking order in Actor-Network Theory, Paper presented at the 37th EGOS Colloquium "Organizing for an Inclusive Society: Meanings, Motivations and Mechanisms", Amsterdam, Netherland. 8-10th July 2021.

Nadegger, M. (2021) Ways of Seeing for Ourselves. The Role of Webcams in Tourism Research& Practice. 51st TTRA Annual International Conference 2021. 14-16th June 2021.

Wegerer, P., Nadegger, M. (2021). Towards Sustainable Tourism: Understanding Online Resistance against Tourism Development Projects. Paper presented at the 14th Forschungsforum der Österreichischen Fachhochschulen. 7-8. April 2021.

Nadegger, M. & Dobusch, L. (2020). Meta-organizations as drivers for sustainability across tourism clusters in the Alps: A case study of "Alpine Pearls". Book Chapter presented at Rethinking Clusters Conference, 24.-25. November 2020.

Leybold, M. & Nadegger, M. (2020). Regaining Performativity within and of stigmatized digital communities through increasing organizationality. Paper presented at Momentum2020: Republik, 16.-17. Oktober 2020.

Nadegger, M. & Untersteiner, J. (2020). "Let it snow!". Snow as a non-human actor & its importance for winter tourism. Paper presented at the TTRA 2020 European Chapter, Innsbruck, Austria. 28. - 30.09.2020.

Nadegger, M. (2020). What a great view! Webcams as material actors and why they matter for the visual and for organization, Paper presented at the 36th Virtual EGOS Colloquium Organizing for a Sustainable Future: Responsibility, Renewal & Resistance, Hamburg, Germany.

Nadegger, M. (2020). "Let it snow". The communicative constitution of snow and its importance for ski areas in the Alps. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.

Nadegger, M. (2020) The role of non-human actors in the constitution of the #wirsindmehr collective in Germany. Paper presented at Digitale Transformation - 82. Jahrestagung des VHB. 17.-20. März 2020. Goethe Universität, Frankfurt am Main, Germany.

Bosio, B., Schegg, R., Nadegger, M. & Fux, M. (2019). Big Data in alpinen Tourismusdestinationen: Nutzung, Gründe & Barrieren. Paper presented at 23. Jahrestagung der Deutschen Gesellschaft für Tourismuswissenschaft e.V., 14-16. November 2019, Deggendorf, Germany;

Nadegger, M. (2019). The role of non-human actors in the constitution of the collective identity of the #wirsindmehr protests in Germany, Paper presented at the 35th EGOS Colloquium Enlightening the Future: The Challenge for Organizations, Edinburgh, UK

• Nadegger. M. (2020) Die TTRA 2020 European Chapter Konferenz in Innsbruck. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/die-ttra-2020-european-chapter-konferenz-innsbruck
• Nadegger, M. (2020). VHB 2020 - Von Frankfurt ins Virtuelle. TTR - Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/vhb-2020-von-frankfurt-ins-virtuelle
• Nadegger. M. (2020) Almidylle und Tourismus? Ein Erfolgsbeispiel. TTR Tirol Tourism Research. Online: https://www.ttr.tirol/innovation-und-inspiration/almidylle-und-tourismus-ein-erfolgsbeispiel

2019
Wirtschaftliche Wirkung, Besucherzufriedenheit und Imageanalyse der FIS Nordischen Ski WM Seefeld 2019 - Wirtschaftliche Wirkung, Besucherzufriedenheit und Imageanalyse der FIS Nordischen Ski WM Seefeld 2019 - Management Center Innsbruck

2018 - heute
Geschäftsmodell Wintersport - Geschäftsmodell Wintersport - Management Center Innsbruck

2015
Vortrag bei der Konferenz Tourism Fast Forward 2015 "Case Study - Lead Generierung und Sales über Social Media" -