Prof. (FH) Dr. Wei Manske-Wang

Prof. (FH) Dr. Wei Manske-Wang
Professor for International Business
+ 43 512 2070 - 3733


Prof. (FH) Dr. Wei Manske-Wang

Born and grew up in Shanghai, PR China, Wei completed her bachelor's degree in Germanistik in China on her parents' recommendation and studied Business Administration with Honors and PhD in Economics at her own request in Germany. Wei has worked for a Bavarian "hidden champion" for 14 years and gained extensive insights into INTERNATIONALISATION and led projects in Marketing and Sales, Strategy and R&D. Since September 2020, Wei has become a PROFESSOR at MCI | DIE UNTERNEHMERISCHE HOCHSCHULE® in Innsbruck, Austria ... Wei always has fun deciphering new developments and loves working for intercultural understanding. The experience on different continents showed her how NETWORKED our economy is and how important TRUST is for the international business and a peaceful and prosperous world. In May 2021, Wei started with the CHINA CENTER at MCI - A BRIDGE between Europe and China for students, academia, industries and society.

2021 - heute
Professor (FH), Professor for International Business, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; International Management; Innovation and Technology Management; Doing Business in China (Asia); Hot Topics China. Research Focuses: Belt and Road Initiative (BRI); China as a Global Player in various aspects; International relationship between China/Asia and EU. - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®

2021 - heute
Head of China Center - China Center: Internationalisation with a focus on China; China competence center for business, politics and society; Research on China's development and its impact on the EU; Knowledge transfer about China in teaching - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®

2020 - 2021
Associate Professor, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; International Management; Innovation and Technology Management. Research Focuses: China as a Global Player in various aspects; Asian Alliance and the role of China. Corporate Development (MCI goes China): Networking of MCI with China/Asia; Expansion of study programmes with focus on China/Asia - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®

2019 - 2020
Project Manager, Corporate Technology & Trends - Technology Foresighting; Environmental and Trends Analysis; Press-Monitoring; Start-up Scouting; Business Model Cluster - REINHAUSEN Group

2015 - 2019
Strategist, Corporate Strategy - Interdisciplinary and International Project Management, Strategic Planning and Monitoring; M&A; China & India Strategy; Belt and Road Initiative - REINHAUSEN Group

2009 - 2015
Specialist, Market Intelligence - Market Cockpits; Micro Segmentation; Product Development; Global Customer Segmentation; Customer Satisfaction Survey; Regional Brand Implementation - Maschinenfabrik Reinhausen GmbH

2006 - 2008
Marketing Manager, Strategic Sales and Marketing - Marketing Portfolio, Sales Top-Down-Planning, Regional Marketing Activities - Maschinenfabrik Reinhausen GmbH

2005 - 2006
Working Student - Division "Corporate Quality Knowledge Management": Coordination of knowledge sharing process and support of "Communities" and "Moderators" - Siemens VDO

2001 - 2002
Salesperson - Sale and Cashing - ALDI SÜD (Bad Abbach, Germany)

1995 - 1997
Travel Manager - Planning and execution of business processes; acquisition and customer support of the European market - Jinjiang Group (Shanghai, P.R.China) 锦江集团

2010 - 2015
Volkswirtschaftslehre (Economics). Dissertation: Urbanisierung und Energieversorgung der Megastädte in der Volksrepublik China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung - Katholische Universität Eichstätt-Ingolstadt (KU) (Doktor der Wirtschaftswissenschaften (Dr. rer.pol.))

2002 - 2006
Betriebswirtschaftslehre (Business). Honors-Elitestudiengang des Elitenetzwerks Bayern - Universität Regensburg (UR) (Diplom-Kauffrau Univ. (Master of Science with Honors))

1991 - 1995
Foreign Language and Literature: German (major) and Tourism (minor) 德国语言文学 (主修) 旅游 (副修) - East China Normal University (ECNU) 华东师范大学, 985 University of P.R.China (Bachelor of Arts (excellent with state award))

Projektmanagment in interkulturellen Kontexten - Graduiertenakademie der Katholischen Universität Eichstätt-Ingolstadt (Eichstätt)

Kritische Gespräche konstruktiv führen - Haufe Akademie (Berlin)

Überzeugend argumentieren und lösungsorientiert verhandeln - Dr. Klaus Watzin Kommunikationstraining (Regensburg)

Gastvortrag: "International Marketing in China - Intercultural challenges and solutions of a hidden champion in the energy sector" (in Deutsch) im Rahmen der Vorlesung "Marketing Management" von Prof. Patricia Kraft - Munich Business School (MBS)

Guest Lecture: "Urbanisation and energy supply in the megacities in the P.R.China"; "Intercultural differences: How to understand Chinese?"(in English), as part of preparation for the big excursion to China for Prof. Harald Pechlaner - Catholic University Eichstätt-Ingolstadt (KU)

Unternehmensführung: "Hot Topics in Economics" (in Deutsch) - Technische Hochschule Deggendorf (THD)

"Asian Emerging Economies and Doing Business in the Asian Region" (in English) - Technische Hochschule Deggendorf (THD) - Location Deggendorf and Pfarrkirchen (European Campus)

"Betriebswirtschaftslehre 2" (in Deutsch) - Ostbayerische Technische Hochschule Regensburg (OTH)

"Doing Business in Asia" (in English), MA - Universität Regensburg (UR)

"Betriebswirtschaftslehre 1" (in Deutsch) - Ostbayerische Technische Hochschule Regensburg (OTH)

International Week: "Doing business in Europe/Germany" (Seminar in English) - Shenzhen Technology University (SZTU) 深圳技术大学

Guest Lecture "Doing Business in China" to "International Management" of Professor Michael Dowling (in English) - Universität Regensburg (UR)

Guest Lecture "China Focus" to "Strategic & International Management" of Professor Claudia Doblinger (in English) - Technische Universität München (TUM)

"Doing Business in China" (in English), MA - Universität Tübingen (UT)

International Studies 2020 BA/MA: "The impact of the covid-19 crisis on the world economy" (in English); International Studies 2021 BA: "Geopolitical orbits and the world economy" (in English); International Studies 2021 MA: "Profit. people. planet in the context of global rivalry, regional hegemony & societal transition" (in English) - Management Center Innsbruck (MCI)

"Innovation and Technology Management" with two selected focus markets "Europe" and "China" (in English) - Management Center Innsbruck (MCI)

"International Management and Doing Business in Asia" (in English) - Management Center Innsbruck (MCI)

"Ökonomie des Nonprofit-, Sozial- und Gesundheitswesens" (in Deutsch) - Management Center Innsbruck (MCI)

Guest Lecture "Doing Business in China" to "INTERNATIONAL BUSINESS STRATEGY" of Dr. Yvonne Schmid (in English) - Technische Universität Chemnitz (TU Chemnitz)

DAAD / University of Regensburg
DAAD-Award Winner for Foreign Students at the University of Regensburg

Government Shanghai 上海市政府
Graduate-Award Winner of Universities in Shanghai 上海市高校优秀毕业生

China Bao Steel 中国宝钢集团
Winner of the Shanghai Bao Steel Education Foundation Award 宝钢教育基金奖

  • Pechlaner, H., Thees, H., Manske-Wang, W., Scuttari, A. (2019). Local service industry and tourism development through the global trade and infrastructure project of the New Silk Road - the example of Georgia. The Service Industries Journal, Special Issue: The Silk Road and the Service Industries, 1-27. doi: 10.1080/02642069.2019.1623204

  • Manske-Wang, W. (2020). Ein Blick nach China: Zurück in der Normalität? In Science Blog Covid-19 and Beyond, Eurac Research. https://beta.eurac.edu/de/blogs/covid-19/corona-in-china-krisenmanagement-wei-manske-wang
  • Manske-Wang, W. (2020). Mühsamer Restart. Wie China seine Tourismusbranche wieder hochfährt, In Science Blog Covid-19 and Beyond, Eurac Research. https://blogs.eurac.edu/covid-19/restart-china-tourismusbranche/
  • Manske-Wang, W., Pechlaner, H. (2020). Corona: Krönung Chinas zur Weltmacht? Die Maskendiplomatie Chinas und die neue Seidenstraße der Gesundheit, In Science Blog Covid-19 and Beyond, Eurac Research. https://blogs.eurac.edu/covid-19/china-seidenstrasse/

  • Manske-Wang, W. (2016). Urbanisierung und Energieversorgung der Megastädte in China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung. Wiesbaden: Springer-Gabler Verlag, 271 S

  • Manske-Wang, W. (2020). Opportunities and Challenges of BRI for German SMEs: Analyses and Recommendations Based on a Cross-Cultural View. In: Pechlaner H., Erschbamer G., Thees H., Gruber M. (Eds.) China and the New Silk Road (pp. 155-163). Cham: Springer,-Nature Verlag. https://doi.org/10.1007/978-3-030-43399-4_15
  • Manske-Wang, W. (2018). China im Wandel - Herausforderungen für das Standortmanagement von deutschen Unternehmen. In: Pechlaner, H.; Tretter, M. (Hrsg.): Keine Strategie ohne Verantwortung: Perspektiven für eine nachhaltige Standort- und Regionalentwicklung (pp. 131-145). Wiesbaden: Springer-Gabler Verlag.

  • Pechlaner, H., Manske-Wang, W., Thees, H. (2018). Local service & destination development for a transit country - the example of Georgia and the New Silk Road. In Special Joint Conference: The Silk Road and the Tourism and Hospitality Industries. Almaty, Kazakhstan

    "5. China Forum - 'BELT & ROAD' Europa-China: KONNEKTIVITÄT& PROSPERITÄT" am Konfuzius Institute Uni Graz (06.11.2020): Vortrag "Europa und BRI, Vernetzung und Abgrenzung in der Zeit von Covid-19: Perspektive einer Chinesin von Europa aus" (in Deutsch und Chinesisch)

    Business Lecture "My journey hopefully to inspire you" on the MBS lecture series "PRESENTING FEMALE ROLE MODELS" (19.10.2020) - Munich Business School (MBS)

    Gastvortrag "China - unbekannter Gigant? Chinesen - andere Wesen?" (29.09.2020) - Rotary Club Innsbruck

    Best Practice report: Tagung "China und die neue Seidenstraße" München, Deutschland (23.11.2018) - IHK für München und Oberbayern

    Best Practice report: International Conference "China and the New Silk Road: Which consequences on the regional level?" Bozen, Italy (31.05.2018) - EURAC Research

    Pechlaner, H., Manske-Wang, W., Thees, H. (2018, April). Local service & destination development for a transit country - the example of Georgia and the New Silk Road. Paper presented at 15th KIMEP International Research Conference (13-14.04.2018), Almaty, Kazakhstan.

2004 - heute
Alumnus and member - "Elite Network of Bavaria" (organized by "Bavarian State Ministry of Science and the Arts")