Lebenslauf
FH-Prof. Dr. Wei Manske-Wang

FH-Prof. Dr. Wei Manske-Wang
International Management
Leiterin China Center
+ 43 512 2070 - 3733
wei.manske-wang@mci.edu




FH-Prof. Dr. Wei Manske-Wang


Wei, originally from Shanghai, holds a Bachelor's degree in Germanistik from China and pursued Business Administration in both Diplom and Master programs with Honors, attaining a PhD in Economics in Germany. With 14 years at a Bavarian "hidden champion," she led internationalization projects in Marketing, Sales, Strategy, and R&D. Since September 2020, Wei is a Professor at MCI | DIE UNTERNEHMERISCHE HOCHSCHULE® in Innsbruck, focusing on intercultural understanding. Her global experience emphasizes the interconnectedness of the economy and the crucial role of trust in international business. In May 2021, she initiated the CHINA CENTER at MCI, acting as a bridge between Europe and China. Since September 2023, Wei serves as Secretary General of the AUSTRIAN HONG KONG SOCIETY (AHKS), actively promoting economic relations between Austria and Hong Kong/Greater Bay Area in China.

2021 - heute
Professor, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; General Management; International Management; International Strategy; Innovation and Technology Management; Doing Business in China/Asia; Emerging Tourism Market; Global Studies Research Focuses: Political Systems and Governance: a technocratic approach; China's digital transformation and ecosystem of innovation; China's dominant cultures; International relations and geopolitics: China's global strategy and networks - BRI, BRICS, RCEP, SCO, CAI, CPTPP - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®

2021 - heute
Head of China Center - China Competence Center: Corporate Development - Internationalization with a Focus on China; Increasing China Competence and Knowledge Transfer for Academia, Business, Politics and Society - China Talks, Student/Faculty Exchanges, Conferences, Study Programmes, Trainings - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®

2020 - 2021
Associate Professor, Department Nonprofit-, Social & Health Care Management - Teaching Areas: Economics; International Management; Innovation and Technology Management. Research Focuses: China as a Global Player in various aspects; Asian Alliance and the role of China - MCI | DIE UNTERNEHMERISCHE HOCHSCHULE®

2019 - 2020
Project Manager, Corporate Technology & Trends - Technology Foresighting; Environmental and Trends Analysis; Press-Monitoring; Start-up Scouting; Business Model Cluster - REINHAUSEN Group

2015 - 2019
Strategist, Corporate Strategy - Interdisciplinary and International Project Management, Strategic Planning and Monitoring; M&A; China & India Strategy; Belt and Road Initiative - REINHAUSEN Group

2009 - 2015
Specialist, Market Intelligence - Market Cockpits; Micro Segmentation; Product Development; Global Customer Segmentation; Customer Satisfaction Survey; Regional Brand Implementation - Maschinenfabrik Reinhausen GmbH

2006 - 2008
Marketing Manager, Strategic Sales and Marketing - Marketing Portfolio, Sales Top-Down-Planning, Regional Marketing Activities - Maschinenfabrik Reinhausen GmbH

2005 - 2006
Working Student - Division "Corporate Quality Knowledge Management": Coordination of knowledge sharing process and support of "Communities" and "Moderators" - Siemens VDO

2001 - 2002
Salesperson - Sale and Cashing - ALDI SÜD (Bad Abbach, Germany)

1995 - 1997
Travel Manager - Planning and execution of business processes; acquisition and customer support of the European market - Jinjiang Group (Shanghai, P.R.China) 锦江集团

2010 - 2015
Volkswirtschaftslehre (Economics). Dissertation: Urbanisierung und Energieversorgung der Megastädte in der Volksrepublik China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung - Katholische Universität Eichstätt-Ingolstadt (KU) (Doktor der Wirtschaftswissenschaften (Dr. rer.pol.))

2002 - 2006
Betriebswirtschaftslehre (Business). Honors-Elitestudiengang des Elitenetzwerks Bayern - Universität Regensburg (UR) (Diplom-Kauffrau Univ. (Master of Science with Honors))

1991 - 1995
Foreign Language and Literature: German (major) and Tourism (minor) 德国语言文学 (主修) 旅游 (副修) - East China Normal University (ECNU) 华东师范大学, 985 University of P.R.China (Bachelor of Arts (excellent with state award))

Projektmanagment in interkulturellen Kontexten - Graduiertenakademie der Katholischen Universität Eichstätt-Ingolstadt (Eichstätt)

Kritische Gespräche konstruktiv führen - Haufe Akademie (Berlin)

Überzeugend argumentieren und lösungsorientiert verhandeln - Dr. Klaus Watzin Kommunikationstraining (Regensburg)

Unternehmensführung: "Hot Topics in Economics" - Technische Hochschule Deggendorf (THD)

"Asian Emerging Economies and Doing Business in the Asian Region" - Technische Hochschule Deggendorf (THD) - Location Deggendorf and Pfarrkirchen (European Campus)

"Betriebswirtschaftslehre 2" - Ostbayerische Technische Hochschule Regensburg (OTH)

"Doing Business in Asia", MA - Universität Regensburg (UR)

"Betriebswirtschaftslehre 1" - Ostbayerische Technische Hochschule Regensburg (OTH)

International Week: "Doing business in Europe/Germany" - Shenzhen Technology University (SZTU) 深圳技术大学

Guest Lecture "Doing Business in China" to "International Management" of Professor Michael Dowling - Universität Regensburg (UR)

Guest Lecture "Doing Business in China" to "Strategic & International Management" of Professor Claudia Doblinger - Technische Universität München (TUM)

"Doing Business in China", MA - Universität Tübingen (UT)

"International Studies" BA, MA - Management Center Innsbruck (MCI)

"Innovation and Technology Management with focus market China" - Management Center Innsbruck (MCI)

"International Management and Doing Business in Asia" - Management Center Innsbruck (MCI)

"Ökonomie des Nonprofit-, Sozial- und Gesundheitswesens" - Management Center Innsbruck (MCI)

"Integrative Projekte im Gesundheitssektor" - Management Center Innsbruck (MCI)

Guest Lecture "Doing Business in China" to "INTERNATIONAL BUSINESS STRATEGY" of Dr. Yvonne Schmid - Technische Universität Chemnitz (TU Chemnitz)

"International Business" (EN), "Internationales Management" (DE) - Management Center Innsbruck (MCI)

"Emerging Tourism Markets - China", MA - Management Center Innsbruck (MCI)

ISC Paris International Week: "Doing Business in China" - Institut supérieur du commerce de Paris

"Innovation and Technology Management (in Europe)" - Shenzhen Technology University (SZTU) 深圳技术大学

Interdisciplinary Elective: "Business and Society in China & Other Emergy Markets in Asia" - Management Center Innsbruck (MCI)

2022
Austria: Bundesministerium - Bildung, Wissenschaft und Forschung
Teaching Award (Team Leistung): Ars Docendi Anerkennungspreis für Exzellente Lehre an österreichischen Hochschulen 2022, in der Kategorie Lernergebnisorientierte Lehr-, und Prüfungskultur

2005
Germany: Deutscher Akademischer Austauschdienst (DAAD)
DAAD-Award Winner for Foreign Students at the University of Regensburg

1995
China: Government Shanghai 上海市政府
Graduate-Award Winner of Universities in Shanghai 上海市高校优秀毕业生

1994
China: China Bao Steel 中国宝钢集团
Winner of the Shanghai Bao Steel Education Foundation Award 宝钢教育基金奖

  • Pechlaner, H., Thees, H., Manske-Wang, W., Scuttari, A. (2019). Local service industry and tourism development through the global trade and infrastructure project of the New Silk Road - the example of Georgia. The Service Industries Journal, Special Issue: The Silk Road and the Service Industries, 1-27. doi: 10.1080/02642069.2019.1623204

  • Manske-Wang, W. (2016). Urbanisierung und Energieversorgung der Megastädte in China: Herausforderungen und Lösungsansätze - eine empirische Untersuchung. Wiesbaden: Springer-Gabler Verlag, 271 S. ISBN 3658117885; EAN 9783658117887

  • Thees, H., Pechlaner, H., Manske-Wang, W. (2022). Introducing Central Questions in Entrepreneurial Ecosystems Across Cultures and Regions. In: Thees, H., Pechlaner, H., Manske-Wang, W. (Eds.), The Clash of Entrepreneurial Cultures? (2022) (pp. 1-13). Wiesbaden: Springer-Nature-Switzerland. Series: FGF Studies in Small Business and Entrepreneurship (FGFS) ISBN 978-3-030-97049-9; 978-3-030-97050-5 (eBook)
  • Thees, H., Pechlaner, H., Manske-Wang, W. (2022). A Matter of System? Economic Cultures & Capitalism along China's New Silk Road In: Benedikter, R., Ferraretto, V., Gruber, M., Kofler, I. (Hrsg.): Re-Globalization: New Frontiers of Political, Economic and Social globalization (pp. 169 - 180). Routledge, London and New York ISBN 978-0-367-64284-6; 978-1-003-12380-4 (eBook)
  • Manske-Wang, W. (2020). Opportunities and Challenges of BRI for German SMEs: Analyses and Recommendations Based on a Cross-Cultural View. In: Pechlaner, H., Erschbamer, G., Thees, H., Gruber, M. (Eds.) China and the New Silk Road (pp. 155-163). Cham: Springer,-Nature Verlag. https://doi.org/10.1007/978-3-030-43399-4_15
  • Manske-Wang, W. (2018). China im Wandel - Herausforderungen für das Standortmanagement von deutschen Unternehmen. In: Pechlaner, H.; Tretter, M. (Hrsg.): Keine Strategie ohne Verantwortung: Perspektiven für eine nachhaltige Standort- und Regionalentwicklung (pp. 131-145). Wiesbaden: Springer-Gabler Verlag. ISBN: 978-3-658-22557-5

  • Manske-Wang,W. (2023). China observed by a Chinese - the new superpower full of contradictions. Key questions: Has China followed its defined strategy? Is development predictable? Published on the DSA2023: Crisis in the Anthropocene: rethinking connection and agency for development website at https://www.devstud.org.uk/conference/conference-2023. 28-30 June 2023, University of Reading, UK
  • Manske-Wang, W. (2020). Europa und BRI, Vernetzung und Abgrenzung in der Zeit von Covid-19: Perspektive einer Chinesin von Europa aus, In Buch Band 5. China Forum - 'BELT & ROAD' Europa-China: KONNEKTIVITÄT& PROSPERITÄT. Konfuzius Institute Uni Graz, Österreich
  • Pechlaner, H., Manske-Wang, W., Thees, H. (2018). Local service & destination development for a transit country - the example of Georgia and the New Silk Road. In Special Joint Conference: The Silk Road and the Tourism and Hospitality Industries. Almaty, Kazakhstan

    Manske-Wang,W. (2023). "China observed by a Chinese - the new superpower full of contradictions. Key questions: Has China followed its defined strategy? Is development predictable?", paper presented at the panel D83 "Development through Foreign Investments - the Power of China and Emerging Orders", DSA2023: Crisis in the Anthropocene: rethinking connection and agency for development, 28-30 June 2023, University of Reading, UK

    Gastvortrag beim Club 6020 Dialoge im Innsbrucker Kreis: Wie CHINA wirklich "funktioniert"? (20.06.2023)

    Vortragende beim Seminar "Der Kampf zwischen den USA und China um globale Vorherrschaft": Inside China - Chinas Blick auf eine neue Weltordnung" (18.04.2023) - Bayerisches Seminar für Politik e.V.

    Speaker of "China Aktuell: Wirtschaft. Innenpolitische Lage und Außenpolitische Beziehungen" (08.11.2022) - Georg von Vollmar Akademie e.V.

    Panelist of MCiT Forum 2022: "Digital Business in Asia" (01.06.2022) - Innsbruck, Austria

    Lange Nacht der Forschung 2022: "Land, Menschen und Kultur - Kennen Sie China? Verstehen Sie die Chinesen"? (20.05.2022)

    Speaker of "China. Industrialization. Strategy" at the Conference PCIM Europe 2022 - Women in Engineering (11.05.2022) - Nürnberg, Germany

    Panelist of "Monthly Expert Talk": Shopfloor management via Zoom: how to manage your China-Team in 2022? Organizer: China Team - Successful Business in China (28.04.2022)

    Der Honors-Podcast: "Honors Espresso with Prof. Dr. Wei Manske-Wang" (07.02.2022)

    Speaker of "China's Rise and its Global Consequences" at the Open Eyes Economy Summit 6 (17.11.2021) - Krakow, Polen

    "5. China Forum - 'BELT & ROAD' Europa-China: KONNEKTIVITÄT& PROSPERITÄT" am Konfuzius Institute Uni Graz (06.11.2020): Vortrag "Europa und BRI, Vernetzung und Abgrenzung in der Zeit von Covid-19: Perspektive einer Chinesin von Europa aus" (in Deutsch und Chinesisch)

    Business Lecture "My journey hopefully to inspire you", part of the MBS lecture series "PRESENTING FEMALE ROLE MODELS" (19.10.2020) - Munich Business School (MBS)

    Gastvortrag "China - unbekannter Gigant? Chinesen - andere Wesen?" (29.09.2020) - Rotary Club Innsbruck

    Best Practice report: Tagung "China und die neue Seidenstraße" München, Deutschland (23.11.2018) - IHK für München und Oberbayern

    Best Practice report: International Conference "China and the New Silk Road: Which consequences on the regional level?" Bozen, Italy (31.05.2018) - EURAC Research

    Pechlaner, H., Manske-Wang, W., Thees, H. (2018). Local service & destination development for a transit country - the example of Georgia and the New Silk Road. Paper presented at 15th KIMEP International Research Conference (13-14.04.2018), Almaty, Kazakhstan

  • Pechlaner, H., Thees, H., Manske-Wang, W. (Eds.) (2022). The Clash of Entrepreneurial Cultures? An Interdisciplinary Approach Focusing on Asian and European Ecosystems. Wiesbaden: Springer-Nature-Switzerland. 167 S. Series: FGF Studies in Small Business and Entrepreneurship (FGFS) ISBN 978-3-030-97049-9; 978-3-030-97050-5 (eBook)
  • Manske-Wang, W. (2020). Ein Blick nach China: Zurück in der Normalität? In Science Blog Covid-19 and Beyond, Eurac Research. https://beta.eurac.edu/de/blogs/covid-19/corona-in-china-krisenmanagement-wei-manske-wang
  • Manske-Wang, W. (2020). Mühsamer Restart. Wie China seine Tourismusbranche wieder hochfährt, In Science Blog Covid-19 and Beyond, Eurac Research. https://blogs.eurac.edu/covid-19/restart-china-tourismusbranche/
  • Manske-Wang, W., Pechlaner, H. (2020). Corona: Krönung Chinas zur Weltmacht? Die Maskendiplomatie Chinas und die neue Seidenstraße der Gesundheit, In Science Blog Covid-19 and Beyond, Eurac Research. https://blogs.eurac.edu/covid-19/china-seidenstrasse/

2023 - heute
Guest Professor of Shenzhen Technology University, China -

2023 - heute
Project reviewer - OeAD Agentur für Bildung und Internationalisierung

2022 - heute
Jury member - Chinese Bridge 汉语桥

2021 - heute
Ulysseus MCI Compass Senior Scientist - Ulysseus European University

2003 - heute
Alumnus and member - Elite Network of Bavaria, organized by "Bavarian State Ministry of Science and the Arts"

Secretary General of Austrian Hong Kong Society (AHKS)

Pölzl Charlotte (2023): Motivation of Entrepreneurs to Adopt Circular Economy A Study in Taiwan

Prugger Amelie (2023): Die Auswirkungen eines bewussten Lebensstils auf die gesunde Lebenserwartung - eine ganzheitliche Analyse von kulturellen Ansätzen zwischen Japan und Österreich

Hager Anna-Lena (2022): Der Einsatz von künstlicher Intelligenz im Innovationsmanagement - ein Vergleich von Ansätzen und Methoden des deutschsprachigen und chinesischen Raums

Gaupp Lena (2021): Optimierung des vorhandenen Geschäftsmodells zur Zustandsbewertung von Transformatoren für die zusätzliche Funktion der Datenunsicherheit basierend auf der Evidenztheorie