Global Director Public Relations & Head of Sexual Empowerment, WOW Tech Group, Berlin
Wachstumsbranche Sex-Tech Business - Mit Know-How, Mut & Innovation zur Global Company
Vortrag in DEUTSCH
Johanna Rief is Director of Public Relations and Head of Sexual Empowerment at WOW Tech Group, which develops innovative, premium sex toys for brands including Womanizer®, We-Vibe® and now Arcwave.
“I masturbate for science” is Johanna’s trademark statement, which quickly establishes three circumstances: creating Sex Tech involves lots of R&D and testing, (female) masturbation should no longer be a taboo, and it is possible to find a job that is genuinely satisfying.
Johanna has worked at the forefront of this industry for eight years. Previous to WOW Tech Group, Johanna built up the communications department for a Berlin-based sex shop that is now one of Europe's biggest retailers in sexual health and wellness products. Nowadays she is responsible for the global communication of all WOW Tech brands.
Born in Austria, Johanna completed a bachelor's degree in Management & Law in Innsbruck at the MCI. During an internship at a Hamburg PR agency she discovered her passion for the profession. In 2019, Johanna completed a part-time MBA program focusing on Communication & Leadership.