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Akademischer Grad:Bachelor of Arts in Business / BA oder B.A.,
Die Führung des akademischen Grades in Verbindung mit dem Zusatz „MCI“ ist gestattet.

Dauer:6 Semester inkl. Bachelorarbeiten und Abschlussprüfung
Nächster Studienstart:Herbst 2017
Bewerbung: laufend
Master Studiengang:Management, Communication & ITConnect with MCIT:

Scientific Paper accepted at the Conference on Social Media and Tourism, Verona Italy

The paper titled “The concept of optimal experience within the use of virtual communities in tourism.” has been accepted at the International Conference on on Social Media and Tourism in Verona, October 21-22. The paper has been authored by FH-Prof. Dr. Peter Mirski and Mag. (FH) Teresa Zangerl.

Social Media have had a profound impact on the touristic sector and can be found in a huge variety of applications. The success of Facebook, Twitter, etc. demonstrates perfectly the potential and the impact for touristic endeavors. In this context, the present paper aims to address the phenomenon of Flow, or optimal experience as a way to better understand and design Social Media concepts and generate sustainable knowledge in this field. The concept of Flow is well described and also applied to the use of internet sites. Flow is a phenomenon of intrinsic motivation, which describes a state of optimal experience. When a person is completely absorbed in an activity that is equally controllable and challenging, this person is very likely to be in a state of Flow. Recent studies also imply an impact of the user’s Flow on their perception and the general User Experience. User Experience consists of three different factors and integrates Usability as well as Content Design and Joy of Use of a website. Literature shows that positive User Experience leads to customer satisfaction – a goal not to be dismissed also by touristic platforms.

Following these concepts this work aims to identify the main triggers for Flow as well as hindering factors in order to adopt those findings to Social Media in general and in its application to touristic platforms. The empirical study aims to identify the phenomenon of Flow while searching and identifying touristic destinations through Social Media and additionally on its impact on User Experience. Results will address the theoretical background of Flow in the field of Social Media and Tourism and will try to show that and how Flow generating factors influence User Experience as well as discuss practical implications for designing Social Media Campaigns.

For further information please contact

Mag. (FH) Teresa Zangerl
Management, Communication & IT (MCiT)
+43 512 2070 1429
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