Sustainability as corporate strategy.

Economic approach for the future?
Dr. Antje von Dewitz, CEO, VAUDE Sport GmbH, Tettnang/D

VAUDE: is the German pronunciation of the initials of the company founder’s last name, Albrecht von Dewitz, who founded the company in 1974 in an old hops barn. The company is 100 percent family owned and operated, now in the second generation of the von Dewitz family.

VAUDE Sport GmbH & Co. KG designs, produces and markets functional clothing for outdoors, backpacks and bags, sleeping bags, tents, shoes, and camping accessories.

The VAUDE brand and its products stand for mountain sports expertise, innovation, and social and environmental responsibility.

Since 2009 Dr. Antje von Dewitz manages the company. She bans all chemicals from the textiles and focuces on sustainability. Therefore the company has received a lot of awards for the achievement.

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