“Distinguished Guest” at MCI Campus Lienz Inspires with Courage, Focus, and High Motivation

Under the theme “Courage & Focus”, more than 100 guests gathered at the MCI Campus Lienz to witness two exceptional personalities from business and sports: HELLA Managing Director Andreas Kraler and Olympic champion Benjamin Karl.

From the very beginning, the atmosphere was energetic and inspiring. Attendees were highly impressed by the format and later described it as a true motivational boost to start pursuing their own ideas.

Andreas Kraler, CEO and owner of HELLA Sonnen- und Wetterschutztechnik GmbH, spoke about the importance of innovation and gave practical insights into what it takes to successfully bring an idea to market. He emphasized the critical role of a strong network — from industry experts to honest friends — for feedback, development, and execution. Particularly impressive was his look into the international research project “Fluctuation,” where HELLA collaborates with the University of Stuttgart on an intelligent, biomimetic façade solution. “Every innovation requires perseverance and a strong belief in success,” he said.

Kraler also outlined the future of the industry — interconnected, digital, and sustainable — and stressed the importance of a solid digital education for young people to keep pace with technological advancements.

Benjamin Karl — multiple world champion and Olympic snowboard gold medalist — impressed not only with his athletic achievements but also with his captivating stage presence. With humor, clarity, and emotion, he spoke about his personal journey, childhood dreams, and unyielding ambition. At just ten years old, he set the goal to become a world champion and Olympic gold medalist — and remained unwavering in his pursuit.

“Believe in yourself and your strength. And don’t let others talk you out of your dreams and goals,” was his powerful message to the audience.

He also shared his latest challenge: an unsupported ultra-cycle race, which he recently completed — entirely without support or a team, driven solely by focus and inner strength.

A core aim of the event was to encourage young attendees to believe in themselves, follow their ideas, and take concrete steps toward realizing them. The format is designed to inspire and also provide practical guidance — fully in line with the theme “Courage & Focus.”

District Chamber Chairwoman Michaela Hysek-Unterweger tied the event to the regional economy in her statement and highlighted the importance of innovation in East Tyrol. She pointed out that INNOS is an excellent platform for discussing initial business ideas, receiving feedback, and strategically developing innovations.

With this inspiring morning, the launch of the “Distinguished Guest” series in Lienz was more than successful — a format that encourages courage, opens up new perspectives, and sparks excitement for what’s to come.