Innovation as a Matter of Survival

Companies today are facing profound transformations – and standing still is not an option. In her lecture titled “Disrupt or be disrupted: Innovation as a matter of survival”, Ulrike Tagscherer demonstrated why innovation is no longer merely a competitive advantage, but a fundamental prerequisite for long-term business survival.

Innovation, she explained, is not simply about novelty, but about the successful implementation and establishment of new ideas in the market or within organizations. This often requires disruption. Frequently perceived as painful, disruption challenges even well-established and successful structures. Yet, this very dynamic is essential to remain competitive in the long run.

Tagscherer identified three key global challenges driving this development: geopolitical crises are creating ongoing uncertainty, while at the same time offering opportunities for companies that invest strategically during difficult times and emerge stronger. At the same time, the growing economic and technological influence of China is intensifying global competition. Finally, the rapid advancement of artificial intelligence represents a transformative force whose potential is still widely underestimated, particularly among small and medium-sized enterprises.

To address these challenges successfully, Tagscherer outlined several key areas of action: companies must not rely on past successes but instead actively explore new paths. An open and curious mindset at the leadership level is essential.

Equally important is the systematic development of innovation capabilities. Innovation must be understood, measured, and managed using the right tools and methods.

Moreover, companies need a clear vision of the future. This includes developing different future scenarios and deriving strategic options for action.

Ulrike Tagscherer’s message is clear: those who do not actively shape change will be overtaken by it. Innovation is not a one-time initiative, but a continuous process that requires courage, openness, and strategic clarity.