Business Planning BB

Course contents
  • - Developing practical case studies (e.g. start-ups, company reorganization, product portfolio expansion), incl. business plan, profit and loss statement, controlling, marketing, sales
    - Promotion of business ideas, projects and new products / business activities
    - Creation of a start-up business plan
    - Derivation of operative planning from strategic planning
    - Interconnected treatment of subjects like strategy, marketing, finance and process management