Business Planning BB

Course contents
- Developing practical case studies (e.g. start-ups, company reorganization, product portfolio expansion), incl. business plan, profit and loss statement, controlling, marketing, sales
- Promotion of business ideas, projects and new products / business activities
- Creation of a start-up business plan
- Derivation of operative planning from strategic planning
- Interconnected treatment of subjects like strategy, marketing, finance and process management