Qualitative Research Methods Up

Course contents

"Central principles of qualitative social research
- The problem of external comprehension
- Principles of qualitative procedures
- Distinguishing features of qualitative and quantitative methods
- Basic quality criteria of qualitative research
Selected methods of qualitative social research
- Research approach: individual case study
- Verbal procedures
- Visual procedures
- Research as a process of decision making
Analysis of research examples
Methodical-technical aspects of qualitative interviews
- Construction of interviews
- Recruitment of interviewers
- Interview
- Data collection and transcription of interviews
evaluation methods
- Qualitative content analysis
- Grounded Theory
- Circular deconstruction"

Department

Bachelor's program Business & Management