Alpine Tourism Management

Course contents
  • Theresa Leitner:
    Introduction to alpine tourism:
    History and development
    Structure and characteristics
    Current figures, market development & travel motives
    Current challenges in alpine tourism (winter & summer)

    An analysis of tourism organizations using the example of tourism in Tyrol and
    Tirol Werbung GmbH
    Macro-environment tourism in Tyrol:
    (1) Macro-environment
    (2) Social and demographic drivers
    (3) Technological drivers
    (4) Ecological drivers
    (5) Economic and political drivers
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