Marketing Management Case Studies

Course contents
  • -Introduction to case study research (methods, advantages, disadvantages, limitations and publications)
    -Introduction to case study teaching and learning (methods, advantages and problems); text cases and video cases
    -Tourism case studies: Peculiarities and opportunities
    -Case study work and case study writing: do's and don'ts
    -Introduction to aviation systems
    -External effects of aviation
    -Demand and supply system of aviation
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