×
Quicknav
MCI | The Entrepreneurial School ®
mci.edu
Study program
Counseling
Team & Faculty
Distinguished Guest Lectures
Information request
mci4me.at
International
Accomodation
Scholarships & Grants
IT-Services
Faculty
English
Deutsch
English
Quicknav
Search
Navigation
Study
Study Program
Counseling
Application and Admission
International
Bachelor
Technology & Life Sciences
Management & Society
Master
Technology & Life Sciences
Management & Society
Executive Education
Executive Education MBA I MSc I LL.M. I BA (CE)
Certificate Courses
Management Seminares
Doctoral programs
PhD I DBA
Part-time study programs
Apply Online
Research
Research at MCI
Cooperations
Entrepreneurship & Start-ups
Business & Society
Digital Transformation
Family Business Management
Innovation in Social & Health Services
Innovation, Entrepreneurship & Marketing
Responsibility & Management
Tourism
University, Output & Impact
Technology & Life Sciences
Electronics & Data Analytics
Energy & Process Technologies
Fluids & Mechanics
Food science & Biotechnology
Health Tech
Smart Production & Organization
University, Output & Impact
Continuing
Executive Education
Application & Admission
Scholarships & Grants
Advice
Doctoral Programs
PhD I DBA
Executive Master
MBA / EMBA / MSc (CE) / LL.M.
MCI eSTUDY
Micro-Credentials
Certificate Courses
BA (CE)
Certificate Courses
Management Seminars
Technical training
Tailored Programs
Transfer
MCI
The MCI
About us
Quality and Excellence
Accreditations
Surveys & Rankings
Innovative Teaching
MCI Advisory Board
Team & Faculty
Diversity
Responsibility
Campus
Ulysseus
Career
Working at MCI
Vacancies
Services
Partner Universities
Events
Shop
MCI x RAIDERS TIROL
International
Students
Alumni
Alumni & Friends
Events
Strong with a Network
Alumni of the month
Success Stories
alumni4students
Partners
Companies
Universities
Schools
Sponsoring
Media
News
Media Feedback
Logos & Images
Close
Study
Back
Study
Study Program
Counseling
Back
Counseling
Information request
Consultation
Application and Admission
International
Bachelor
Back
Bachelor
Biotechnology & Food Engineering
Business & Management
Management, Communication & IT
Management & Law
Social Work
Entrepreneurship, Tourism & Leisure Business
Mechatronics, Design & Innovation
Environmental, Process & Energy Engineering
Industrial Engineering & Management
Social, Health & Public Management
Business Administration
Digital Business & Software Engineering
Business & Management Part-time
Smart Building Technologies
Back
Smart Building Technologies
Q&A on the dual study program
Medical, Health and Sports Engineering
Master
Back
Master
Biotechnology
Entrepreneurship & Tourism
European Health Economics & Management
International Health & Social Management
Management, Communication & IT
Social Work, Social Policy & Management
International Business & Law
International Business & Management
Food Technology & Nutrition
Mechatronics – Smart Technologies
Environmental, Process & Energy Engineering
Industrial Engineering & Management
Business Psychology & Management
Medical & Sports Technologies
Mechatronics – Automation, Robotics & AI
Executive Education
Doctoral programs
Back
Doctoral programs
Executive PHD
MSc | DBA Double Degree Program
Part-time study programs
Apply Online
Research
Back
Research
Research at MCI
Cooperations
Entrepreneurship & Start-ups
Business & Society
Back
Business & Society
Digital Transformation
Family Business Management
Innovation in Social & Health Services
Innovation, Entrepreneurship & Marketing
Responsibility & Management
Tourism
University, Output & Impact
Technology & Life Sciences
Back
Technology & Life Sciences
Electronics & Data Analytics
Energy & Process Technologies
Fluids & Mechanics
Food science & Biotechnology
Health Tech
Smart Production & Organization
University, Output & Impact
Continuing
Back
Continuing
Executive Education
Application & Admission
Scholarships & Grants
Advice
Doctoral Programs
Executive Master
MCI eSTUDY
Back
MCI eSTUDY
eSTUDY BACHELOR GENERAL MANAGEMENT
eStudy Micro Credentials
eStudy Certificate Courses
eStudy Bachelor Professional eCommerce
Certificate Courses
Back
Certificate Courses
Corporate Communications
Digital Business Analytics & Digital Strategies
Family Business
General Management
Human Resource Management
Innovation Management
Controlling & Business Management
Business AI
Management, Psychology & Leadership
Marketing
Patent & License Management
Sales Management
Entrepreneurship & Digital Innovation
Strategic Management
Systemic Leadership Psychology
Tourism, Destination & Leadership
Women's Leadership Program
Tourism Management
Health Management
Green Transition & ESG-Management
Strategic Foresight & FutureS Thinking
Management Seminars
Back
Management Seminars
Mindful Leadership
Blockchain for Business
Conversation Management
Agile Leadership
Leading without Fighting
Better Finish than Finished
Corporate Digital Learning
Digitales Marketing & Sale
Social Media
Social Media: Social Media Analytics
Social Media: Social Media Strategy
Business Analytics: Tools, Systems & Services
Project Management: Methodological Competence
Marketing Performance Measurement
Change Management in Practice
Business Modell Innovation
The Logic of Strategy & Operationalization
Design Thinking & Innovation Lab
Stakeholder Relationship Management
Innovation Management
Ideas Management
Business Ethics
Be never again speechless
Leadership & Self-Development
Corporate Management & Entrepreneurship
Marketing & Sales
Project Management & Communication
Agile Project Management
Customer Journey Management
Data Storytelling
Digitalization in Distribution
Communication Management Seminar Series
Communication Management - Communication Strategy
Communication Management - Communication trends in the digital world
Meeting Management
Sustainability as a core element of companies and organizations
Rhetoric and Body Language
Social Competence in Projects
Virtual Reality
Videomarketing
Conduct conversations in a relaxed and confident manner
Employer branding in the implementation
Agile Management Control
Change Management in the VUCA world
Presenting professionally
Employer Branding as a success factor
Market Communications
Personal development for leadership
Sales Psychology
Data Science, Analytics and AI for decision makers
Remote Teamwork
Success factor Diversity
ReStart: New opportunities through digital transformation and sustainability
From practice – for practice: leading in times of digital change
Technical training
Tailored Programs
Back
Tailored Programs
Programs for companies
Programs for universities
Transfer
MCI
Back
MCI
The MCI
Back
The MCI
About us
Back
About us
Academic Council
Quality and Excellence
Back
Quality and Excellence
Teaching & Learning
Awards Team & Faculty
Awards Students
Accreditations
Back
Accreditations
Notifications of Accreditation
PRME
Back
PRME
PRME Video Competition
PRME Videocontest Winner
Surveys & Rankings
Innovative Teaching
Back
Innovative Teaching
Studying Online & Blended Learning at MCI
Learning & Teaching
Assurance of learning in teaching
Teaching Community
MCI Advisory Board
Team & Faculty
Diversity
Back
Diversity
Code of Conduct
Responsibility
Campus
Ulysseus
Career
Back
Career
Working at MCI
Back
Working at MCI
Why work with MCI
Join our Team
Get2KnowUs
Benefits
Vacancies
Services
Partner Universities
Events
Shop
MCI x RAIDERS TIROL
International
Students
Alumni
Back
Alumni
Alumni & Friends
Back
Alumni & Friends
Lifelong Learning
Events
Back
Events
Alumni Weekend
25 Years MCI
Strong with a Network
Back
Strong with a Network
List of graduates
Alumni of the month
Success Stories
alumni4students
Partners
Back
Partners
Companies
Universities
Schools
Sponsoring
Media
Back
Media
News
Media Feedback
Logos & Images
Tourism Marketing
Course contents
Course Unit I:
Differentiation between strategic and operational marketing in tourism
Service policy: touristic products
Course Unit II:
Price policy in tourism
Course Unit III:
Distribution policy
Course Unit IV:
Communication policy
Department
Bachelor's program Tourism Business Studies
