Event Management

Course contents

- The origin and development of events
- Benefits, success factors, and basic rules for events
- Event management
- Characteristics
- Planning
- Objectives
- Target groups
- Strategies
- Cooperation
- Quality management
- Success control
- Event planner (concept, selecting guests, choosing a location, legal
prerequisites, implementation, invitation, catering, suppliers, performance,
follow-up)
- Practical implementation and conception of events
- Success strategies for events and brands
- Changing surrounding conditions for branding
- Service brands in the context of identity-oriented brand leadership
Brand loyalty
Brand value and events
Event branding
Growth codes for successful brands
Case studies and practical examples

Department

Bachelor's program Tourism Business Studies