Event Management

Course contents
  • - The origin and development of events
    - Benefits, success factors, and basic rules for events
    - Event management
    - Characteristics
    - Planning
    - Objectives
    - Target groups
    - Strategies
    - Cooperation
    - Quality management
    - Success control
    - Event planner (concept, selecting guests, choosing a location, legal
    prerequisites, implementation, invitation, catering, suppliers, performance,
    follow-up)
    - Practical implementation and conception of events
    - Success strategies for events and brands
    - Changing surrounding conditions for branding
    - Service brands in the context of identity-oriented brand leadership
    Brand loyalty
    Brand value and events
    Event branding
    Growth codes for successful brands
    Case studies and practical examples
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