Strategic Management

Course contents

Course content Business game:
- Review of analysis and strategy tools (SWOT & STEP analysis, portfolio analyses, Ansoff matrix)
- Selected topics of financial accounting (depreciation, P&L,
balance sheet)
- Cost accounting, DB accounting, break-even analysis
- General business ratios (balance sheet ratios, quick test)
- Industry-specific key figures hotel industry

Department

Bachelor's program Tourism Business Studies