Strategic Management

Course contents
  • Course content Business game:
    - Review of analysis and strategy tools (SWOT & STEP analysis, portfolio analyses, Ansoff matrix)
    - Selected topics of financial accounting (depreciation, P&L,
    balance sheet)
    - Cost accounting, DB accounting, break-even analysis
    - General business ratios (balance sheet ratios, quick test)
    - Industry-specific key figures hotel industry