Elective I - International Tourism Markets

Course contents
  • This class gives you international insights into some of the most interesting tourism markets in the world. Three experts will share their knowledge on tourism in the United Arab Emirates, China and India. Perspectives are twofold, concentrating on inbound as well as outbound tourism. Historic developments, cultural differences, distinct consumer behavior, marketing implications and chances for future growth will be discussed. Having lived and worked in those areas of the world for several years, the three experts will undermine theory with personal work experience and real-life examples. In the end, you will have a complete picture of tourism in those markets and further insights into how to attract potential tourists from those markets to your destination in a sustainable way.
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