Strategic Management & Leadership

Course contents

- Foundations and developmental lines of strategic management
- The strategic management process (strategic planning - analysis and
prognosis - strategy development - strategy evaluation - operationalization
and implementation)
- Corporate vision
- Strategic objectives, functioning and relevance of value-based management
for SMEs
- Selected strategic management tools: analysis tools, development and
choice of strategies (internal and external analysis), etc.
- Objectives and importance of strategic management
- Different strategy concepts and models
- Strategy formulation at the divisional and corporate levels
- Strategy development, planning and implementation
- Innovation management
- Strategic technology management
- Strategy implementation

Business strategy is about finding the "right" path for the business into future -
in a uncertain, complex and fast changing environment.
We will talk about methods applied in business strategy process - their benefits
and as well their limits. We will look into major root causes for poor strategies
ending up as recipes for distaster.
The course will give room to discuss fundamental aspects of business missions
& strategies, sustainability and ethics.

Department

Bachelor's program Industrial Engineering & Management